Single purpose sites are nothing new, but they seem to be re-emerging as a web trend.

In the past, we’ve seen a push towards the technically complicated – the impressive. Sites with videos, cinemagraphs, and noticeable extras were sought after and replicated. Brands were (and in many cases still are) trying to one up each other and do better, bigger, badder.

Recently however, there has been a return to simplicity.

The single purpose site is a quirky design trend that more and more brands are capitalizing on. They’re easy to make (comparatively speaking), don’t take a huge amount of time and planning, and can have a valuable ROI when it comes to establishing a brand’s presence or attracting press.

On that note, here are a few of our favorite single purpose sites and what separates them from the rest.

This site lets Internet users who are experiencing technical difficulties check to see if they’re the only one having issues, or if a site is down for everyone. This site is particularly useful when there’s an unexpected outage on a major platform like Gmail, Twitter, or Reddit. You can quickly determine if someone is wrong with your connection or if you just need to revisit the site later when everything is up and running smoothly.

Let Me Google That For You is one of the funniest or rudest sites on the web, depending on who you ask. Essentially, you can turn to this website when a friend asks you an easily “googlable” question. You enter their question into the microsite and it spits out a link for you to share with your friend. When they click the link, it shows the several-second process of you typing their question into Google and finding the response. Let Me Google That For You is a way to make your friends feel bad for their laziness.

This is just an extremely simple, streamlined site that answers a single question – is the stock market open? Based on a user’s location and the time of day, it accurately gives information regarding whether or not the markets are open. This is a useful site for international traders or anyone who travels frequently and wants to track the economic climate closely.

Depending on the nature of your business, it might be beneficial to consider a single purpose site that relates to a product or service you offer. For example, points out whether or not someone needs an umbrella for the day depending on forecasted weather. A tourism company could create a landing page on their website based on this concept that would inform visitors whether or not they should bring an umbrella with them for a day of sightseeing. This is just one instance of a single purpose site complementing the larger scope of a brand or business.

The options are endless. Business owners and marketing professionals can fairly easily create a single purpose website and better engage customers, more effectively drive traffic to their homepage, and improve brand recognition.