First impressions count, and your logo is often the first point of call for someone who’s new to your business. It’s like your shadow: it will follow your business around wherever you go. That’s why it’s important to get it right.
It appears on your website, your emails, business cards, letterheads, signs, and any advertisement you put out in the general public.
A well designed logo can provide your brand with a means of delivering to your customers a clear and consistent message. It is a single, simple reflection of your business that can be controlled, modified, developed and matured over time.
With the recent redesign of our website here at That Social Boom, we decided to also give our logo a makeover.
Our graphic designer Danni was set the challenge of creating the new logo from scratch.
“It was important that I established what the That Social Boom logo wanted to put across to our audience before I started designing,” Danni said.
“I began by taking note of things that caught my eye and studying other designs around me for inspiration. I then began brainstorming different ideas for our logo.
“In my sketch books I started to draw design upon design, until a had a basic idea as to what I wanted the logo to look like. I could then develop and evolve that basic design and turn it into a finished product.”
For all those budding logo designers out there, Danni recommends you follow these three guidelines when creating your logo:
- Keep your brand in mind:
A logo can help or hurt your business and it’s important to distinguish your brand from the mass of other similar companies out there in the market. Keep your target audience in mind and double check that the finished look is suitable and appropriate for your intended audience.
- Keep it simple:
Over clogging your logo with different fonts, colours and shapes can make it look unprofessional. Your logo doesn’t have to tell your brands whole story so keep it simple. A good logo is memorable, recognisable and versatile – it should be able to stand alone away from your website and still look good on a variety of platforms.
- Take time to reflect:
The logo should evolve naturally through the creative process so it’s sometimes good to keep taking a step back. Returning to it with fresh eyes can help you to look at the logo from a different angle, enabling you to spot mistakes you hadn’t noticed before.
Do you have any logo designing tips of your own? Are there any logos out there that really don’t follow these guidelines but you feel should do?