If you are not familiar with it then I suggest that you introduce yourself quickly. I believe that it is the most highly effective technique for disseminating information with a punch.
As an aspiring Brandpreneur, you have been told, over and over, ad nauseam, that your ability to convey your message with impact is critical to your long-term success. Like so many of us, I knew what to do but was often unclear how to do it well. This changed a few years ago after I had an opportunity to view a talk by former Apple CEO, Steve Jobs. At the time, it was no secret that Steve Jobs was a masterful presenter and marketer. It was there that I witnessed first-hand the power of the “rule of 3.” It was fascinating watching Steve Jobs both excite and influence a live audience. Have I ever told you how much I love learning new things?
What is the “rule of 3?”
Here are some examples:
Christianity: Father, Son, and Holy Spirit
U.S. Declaration of Independence: “Life, liberty, and the pursuit of happiness.”
Real estate: Location, Location, Location
Nursery Rhymes: Three Little Pigs & Three Blind Mice
Barack Obama, Inaugural Speech: “We must pick ourselves up, dust ourselves off, and begin again the work of remaking America.”
Julius Caesar: “I came. I saw. I conquered. ”
Sound familiar? There are so many more but I think you get the point. The magic behind this principle lies in the fact that audiences have an expectation that presentations will consist of three distinct parts: a beginning, middle, and an end. If one is missing, the audience walks away confused, unsatisfied, and frankly uninterested.
Tip: Take some time to think about how you might use the “rule of 3” to highlight your brand, product or service whether it is in front of a live audience, webinar, interview or during a team meeting. For example, “People utilize my services for three distinct reasons: a)…b)…c)… ” “We will accomplish three things today….” “I am different because of 1)…2)…3)… ”
If you are able to master this skill-set, you will be more persuasive while also enhancing your ability to convey your message with a significant impact.
It is about progress not perfection. It is as easy 1, 2, and 3!!!
Author: Devin Hughes, The Chief Inspiration Officer is a former college basketball player, sales, marketing and personal branding aficionado, professional speaker, part-time academic and frequent eclectic thinker. He draws on a variety of ideas, disciplines and trends to inspire “Big Thoughts” and facilitate conversations as a catalyst for meaningful change. He is a graduate of Colgate University; he lives in Southern California with his wife and four daughters. Follow him on Twitter. Connect with him on Facebook and Linkedin. His website is http://www.devinchughes.com/ He is available upon request for consultation.