When you have experience in your industry and have grown your business, you possess valuable information to help other people. Your experience and knowledge can be leveraged to achieve personal and business goals.

Positioning yourself as an industry expert is a powerful way to share what you know and use your knowledge effectively to grow your brand.

In this post, I’ll share ways to create a personal brand as a thought leader or an industry expert. You also get the following benefits when you become more active as an industry expert:

  • You can bring more traffic to your business or personal website
  • You add a face to your business and build trust in your brand
  • Your content helps your audience, and potential customers learn more about your business
  • It becomes easier to network with other professionals and potential customers

These are just some of the benefits you get when you start branding yourself as a thought leader or industry expert. We’ll look at how you can practically develop your profile online and share what you know for the rest of the post.

Start a blog

Creating a blog is an easy but important step to build your personal brand as an industry expert. Once you’ve created a website by using WordPress, you have to update it with posts regularly.

A blog is a great way to share your insights on industry news and trends. You can create posts on your experiences, embed videos, and even communicate with your users by responding to comments on your blog posts.

There are several important reasons to prioritize building your blog. On a blog, you can control how it appears, choose the content it hosts, and create a direct line of communication with your audience.

Writing for social media is great, but you’re always at the mercy of the social network’s algorithms. And your content competes against that of other people. So start by building a blog and follow the other practical steps mentioned here too.

Create a newsletter

As soon as you have a blog up, you should start building your email list. You can do this by setting up an optin popup that triggers when people have spent some time on your page or just when they’re leaving.

A portion of your blog visitors will sign up, and you’ll be able to reach out to them by sending emails to them regularly. Creating a newsletter and building an email list helps you build a relationship with your audience. You’ll have direct communication with them and build a strong sense of community by sharing industry insights via your newsletter.

Start a podcast

While blogging and email marketing are important ways to reach out to your audience, they aren’t formats that appeal to everyone. A popular way for entrepreneurs and business owners to share what they know is by leveraging podcasts.

Today, you can start a podcast for free on popular audio platforms. You can use equipment as basic as your phone or set up a home studio with a good microphone to record and share podcasts.

Podcasts appeal to people because you can listen in to conversations and discussions that explore the process of setting up a business and succeeding in business activities. They’re an engaging content format that’s widely used by entrepreneurs to share their experiences and to feature guest podcasters with whom they can discuss interesting ideas.

Create guest posts

Another way to expand your audience is to write on other people’s websites. You can also create guest posts for large publications that focus on entrepreneurship or your industry news in general.

When you create guest posts, you’ll get able to get your content in front of another platform’s existing audience. You’ll also get backlinks to your website from reputable sources, which improves your blog or brand’s SEO.

Create social media content

While social media networks are typically visual platforms for the general public, they can also be great places where you can establish yourself as a thought leader.

LinkedIn in particular is a great place for B2B and professional communication. It has a feature where you can post articles and it will be highlighted on your profile.

Its normal post feature is also effective if you create short, emotionally-driven, and easy-to-read content that focuses on real experiences and stories.

If the industry you’re in lends itself to visual content, then be sure to create videos and images for other platforms like Facebook and Instagram. And always make use of hashtags to make your posts appear to users for specific topics.

Write a book

Another major step you can take is to write a short book to showcase your expertise and authority on a subject. It’s easier than ever before now since you can publish your book on your own through Amazon’s Kindle Desktop Publishing platform. There are several other writing sites with thriving communities where you can find even more scope for pushing your book.

Once you’ve written a book and promoted it, you’ll drive more people to your website and build your reputation as an expert. Through your book, you’ll create a gateway that connects people to you and you’ll build an audience and develop your brand as an industry expert.

Over to you

The suggestions made in this post are just a few of the many ideas you can use to establish your online presence. These many steps can seem overwhelming but even taking a single step improves your chances of getting recognized as an industry expert. Keep working towards your goal and you’ll create more leads, win more customers, and help grow your brand and business.