With so many people out there trying to create and establish their own personal brands, it’s hard to get heard above all the noise. Everyone wants to stand out, but the truth is many people won’t be successful. This is because personal branding takes a lot of effort and time. It’s not something you can create and then forget about – it needs constant updating and maintaining.

While there isn’t an exact formula to creating a unique brand, there are definitely some things that will put you on the right track.

Post valuable, engaging, and interesting content daily

If you remember anything, remember this phrase – content is king. Staying up-to-date with current events and industry news will help you do this. Whatever your niche is, find a way to bring relevant content to the table. You want other people to be engaging in your personal brand, since it’s more about them than you.

Interact with others

If you follow the above tips, then people are most likely going to be engaging with you on social networking sites or your blog. Respond to every person, even if the comments are negative. Your personal brand should be more focused on creating conversations with other people and expanding your network. By doing so, it will draw more buzz to your personal brand without you having to promote.

Be passionate

While posting unique content and communicating with others does play a huge role in your personal brand, so does your passion. The things you’re posting about should be interesting to you, otherwise why would anyone else want to read it? Enthusiasm about your personal brand will get you far. You are more likely to stay involved and not let it fade away if it’s something you’re fascinated with.

Again, there is no certain way to make your personal brand unique. However, there are steps in the right direction. Focus on these three things and it will allow you to brainstorm the most exclusive brand for you.

What are some ways you make your personal brand stand out? Do you think there is a basic formula for success? Why or why not?

Author:

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of Lies, Damned Lies & Internships (2011), #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.