You might already know this, but your company’s logo is the core of your brand. Your competitors, potential customers, and clients will evaluate your business based on your logo. Therefore, it needs to be just right. The question is, how do you design a great logo from the start? This post will provide you with all the answers!
It doesn’t matter if you appoint a professional graphics designer if you create a logo on your own by using online tools like logo makers, the following are some of the basic rules that you need to follow in any case:
Pick the Right Colors
When it comes to branding, then the visuals are everything. And when we talk about visuals, then colors become a priority.
Professional graphic designers know how important colors are in a logo. Different colors serve different brands—green for eco-friendly businesses, blue for tech companies, and so on. However, there are some guidelines to keep in mind. For example, your logo should still look good in black and white, or greyscale. It’s also best to choose colors that are similar on the color wheel, like red with yellow or orange, and blue with purple and pink.
Test in Different Sizes
A top-notch logo is versatile. In other words, it looks good when it’s scaled up and also when scaled down. This quality is important because you use the logo in a variety of places- massive billboards, small pens, and even electronic forms like digital ads, social media banners, etc.
When designing a versatile logo, you should pay attention to the font as the typography is what will be affected the most after resizing. If the font is illegible when you reduce the scale of the logo, then it’s better to find another font. Also, make sure that you don’t use too many fonts as that’s one of the most common logo design mistakes that amateur logo designers make.
Go for Recognition
A logo will fail its purpose if it’s recognized easily. Think of popular brands like Nike and Apple, their logos are so attractive and iconic that they are recognized by a large number of people in the world. It has a lot to do with another key quality of a perfect logo, which is simplicity.
Simple logos that are creative are more likely to work and get the desired results with your branding endeavors compared to logos that are unnecessarily elaborate and complex. So, whether you are using a logo for personal branding or company branding, you must take a simpler approach in the design process.
Keep it Original
If you haven’t created a logo before, and even if you have, you are likely to refer to some popular designs in the industry for inspiration. The practice is common with professionals even. However, you need to know where to draw a line between drawing inspiration and brazenly copying design elements of a logo in yours. No matter how many designs you study, your own logo should be original and based on your own ideas.
Apart from preventing replicating attractive design elements, you should also avoid clichés. For instance, you will find countless logos for messaging services that use speech bubbles to show “communication”, or lightening icon to represent “speed”. These ideas have been used numerous times, so much that they now reflect nothing but laziness and a lack of imagination. You don’t want to show that to your target demographic under no circumstances.
Conclusion
Creating a perfect logo doesn’t have to be an impossible task. There are ways to make the process simpler and easier. Doing research beforehand alone can prevent unnecessary effort and time you need to invest. So, go through the information that’s shared above, and you are likely to get excellent results in a few attempts. Good luck and have fun!