When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility? Whether you have an online store or a blog to run, it’s essential to prove your worth to potential customers to build a following.

If you work on improving the credibility of your brand, you’ll be able to generate more leads, boost conversions, and enhance engagement on your website and social media. When people are new to your business, they need something tangible that tells them you’re worth investing in as a business. It’s your duty to lead the way so that, when the time comes, they feel confident taking action and making a purchase.

Brand credibility is one element you can’t afford to skimp out on. Without it, you’ll neglect a huge portion of your target market that wants to love your brand but simply feels they can’t trust it.

Here are a few ways you can boost your brand’s credibility and see a peak in conversions.

Incorporate social proof

People are looking less and less towards the opinions of big brands and advertising and leaning towards word of mouth marketing, reviews, and the opinions of friends and family. Nielsen reports that 92 percent of visitors will trust a recommendation from a colleague or friend while 70 percent will trust a recommendation from a complete stranger. If you think your brand doesn’t need social proof as part of its conversion strategy, think again.

Social proof is about proving to your audience that your customers love your content or products. It could be testimonials, reviews, influencer endorsements, trust badges, brand logos, social media shoutouts, and so much more. If you leverage this on your website and it’s one of the first things new visitors see, they’re more likely to stick around and boost your engagement rates.

Fenty Beauty got a positive shoutout on Twitter from the rising star and rapper Megan Thee Stallion who used social proof to encourage her followers to invest in the beauty brand:

Something so simple from someone with a large following and influence can be the exact boost your brand needs to get noticed by your audience.

Engage with your audience on social

People want to feel connected to the brands they choose to invest in rather than feel like just another customer. A great way you can do this with your business is by getting active on social media and engaging with your followers. It encourages positive engagement and shows an emotional side to your brand that your audience couldn’t see before.

Big brands like Wendy’s use humor to entertain their audience while reminding them to continue buying their food items:

By using lighthearted jokes and responding to negative comments on their Twitter, Wendy’s was able to gain more than 300 thousand followers in a matter of just a few months. Like a true domino effect, it also encouraged increased sales from customers:

If you know your target market and what gets them going, you shouldn’t have a problem creating content on social media that encourages engagement and conversions. Make sure your social content includes a CTA so users know what action to take and where they should go next.

Improve your website’s UX

Have you ever visited a website on mobile only for it to not properly fit on the page? Or perhaps you clicked on a link to a website only for it to lag and refuse to load? These are just a couple of the many problems people encounter when they visit a site with a poor user experience. If your UX doesn’t cater to the customer and focus on giving them easy, comfortable navigation, you can bet you’ll experience high bounce rates and lower engagement.

People expect the best of the best when they visit your website. They want it to be easy to scroll through and find content relevant to their interests. If it’s difficult to do so, you’re creating a negative UX and losing potential customers.

So, how can you improve your UX? It doesn’t just have to do with visuals and design. Rather, you should pay attention to how your site loads and how, for brand new visitors, it leads them where they should go so they can move down the sales funnel with ease.

It’s imperative that your website’s speed is wicked fast. Google research has shown that if a webpage takes longer than three seconds to load, 53 percent of users will abandon it. Can you imagine losing out on more than half of potential conversions because of this? It’s almost too silly to contemplate. Use Google’s PageSpeed Insights to test your website and see how long it takes to load so you know where you stand and can make necessary changes.

Any media files you upload to your site should be optimized. This means they’re compressed into tinier files so they take up less space on your site and therefore take less time to load.

There are many steps you can take to boost your brand’s credibility so you reach success with your audience quicker. By improving your site’s UX, knowing your audience, and being active on social media, you’re already on the way to achieving this goal.