At the last Silicon Valley Brand Forum the topic was Evangelizing The Brand. The only way to be successful in a re-branding or launching a new brand is being inclusive with everyone who has to live it.

So, how do you bake that into the strategy’s DNA? I asked one of the event’s speakers, Preston Lewis, about that. Here is what he had to say.

Watch The Video Here


Preston Lewis Co-founder & Director Bonfire Communications