Though he admits he still doesn’t really know what a planner is supposed to do, Russell Davies is one of the most influential planners in the world.

He spent several years at Wieden & Kennedy (both Portland and London offices), before joining Ogilvy, where he served as head of planning for EMEA. Russell is currently head of planning at R/GA London. A frequent public speaker and well respected writer, his blog is one of the most widely read in the industry. He also writes a weekly column for Campaign Magazine and is a contributing editor for Wired UK.

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Show Notes:

Note: sound quality a bit off on this one due to negligence on the host’s part. But you can hear Russell well, which is the important part.

  • We open by discussing agency “culture” versus “habit,” and whether there even is such a thing as culture at an agency.
  • What is planning to Russell Davies? Well, no one knows what you’re supposed to be doing, for starters.
  • We discuss creativity and whether it’s even worthwhile to discuss.
  • With easier publishing comes more creativity, right? Maybe not.
  • The democratization of production tools means professional creatives will soon find out just how special they are.
  • Crowdsourcing is dumb.
  • Russell shares with us how he keeps himself inspired. It’s all about discovering new things.
  • As it relates to agencies complaining all the time, Russell says stop complaining about things you volunteered to do.
  • Lastly, and perhaps most profoundly, Russell explains his view that companies have been so obsessed with honing their marketing, they’ve forgotten how to make great products (unlike Apple).

References:

We discuss Russell’s Wired talk, which you can see here: http://www.wired.co.uk/news/archive/2011-10/13/russell-davies-wired-2011

Russell’s blog: http://russelldavies.typepad.com/home/

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For more about Will Burns, Founder of Ideasicle, Inc., and host of the Ideasicle Podcast.