Want moms to love your brand?  There are two essential emotional motivators every branding expert should have in her toolbox.  In this three-minute emotional marketing lesson video, I reveal the psychological triggers that compel moms to buy. Learn the marketing tactics that make mom feel great about herself and your brand.

Mothers are one of the largest demographics around, and as such marketing to mothers and mom brands are some of the most important skills a marketer can have in this world today. Female advertising and women advertising are the way to go nowadays, and brand marketing research for mom brands is the way to do it.