Super Bowl LI will see the Patriots take on the Falcons this Sunday, and more than 100 million people are expected to tune in live – for both the football, and for the advertisements.

Commercials have become a cultural force during the Super Bowl, often overshadowing the game itself. From Apple’s iconic 1984 ad to Chrysler’s stirring “It’s Halftime in America” spot, brands leverage the Super Bowl as an opportunity to make a statement that can change the trajectory of their business.

With the rise of social video platforms like YouTube and Facebook, brands have the chance to extend their Super Bowl story even further, going far beyond a 30 second spot during the game. Brands can now tell more nuanced stories around their Super Bowl ads before, during, and after the game, offering new opportunities for creativity and reaching their audiences in unique ways.

This enhanced “blast radius” has changed the way key brand verticals are communicating, and we’ve looked at the biggest categories to make some predictions about what we’ll see from advertisements running on Sunday. Check them out in the infographic below – some have already proven to be true!