A brand is a promise–the emotional and psychological deal you make with your clients. To inspire others with your brand, you must believe in everything it represents. Just as no two snowflakes are alike, so it must be with your brand.

What your brand promises to your target market(s) must be evident in every marketing message, providing brand stories and giving power to your sales team.

Your Brand Promise:

Only when you prove you are different and trustworthy will people talk about you, show their loyalty, and recommend you to their friends. That’s a true measure of success for your brand promise.

Are you maniacal about substantiating and delivering on your brand promise? What other factors are vital to your brand promise?