geralt / Pixabay

Without a shadow of a doubt authenticity and not ego is essential to good executive personal branding. If you are perceived as authentic, you will be seen as an authority in your field and cement a good reputation.

Conversely, ego can be harming your reputation. In this post, we look at what makes your brand authentic.

Insight not foresight

If you can offer genuine insight into your industry you will build a solid reputation. Industry developments, projects you are working on, your discoveries as a new aspect comes into view make for great blogs and social media updates.

If your insights are more foresight, i.e. a little bit on the old side, you may find that you have fewer followers than what you had. It is unlikely you will be on the top of a headhunter, or recruiter list.

Remember, the more authentic you are the better your output will be received and the more solid your reputation.

Always Backup your Claims and Successes

If you make a claim ensure you can back up what you state. Always cite sources and show evidence to support what you say. So if you signed a lucrative contract, a picture of you shaking hands with the decision maker and a few words explaining the deal are gold. If this doesn’t feel appropriate, a few words saying you have signed the deal and how happy you are, make for good reading.

If your company has put out a press release, link to it.

Without the sources, even if true you may meet healthy scepticism and your social media posts and blogs will lack substance.

Get to the Heart of the Matter

It is important to realise that when you’re putting out an update your followers will want you to get to the heart of the matter. This is what they are interested in and what you will be judged on. As such, try and keep your output professional and concise. When it comes to highlighting your accomplishments, showing what you did often champion telling what you did.

Final Thoughts on Ego

Sheryl Sandberg, Facebook’s Chief Operating Officer once said of personal branding: “I get this question a lot, and I shudder every time. Crest has a brand. Perrier has a brand. People are not that simple. When we are packaged, we’re ineffective and inauthentic.”

In other words, your brand has to go beyond stylised output and be authentic. That is what will make you a success.