Apple Inc with its most recognizable brand and logo has been once again named the most valuable brand in the world – beating other popular rivals including Google, Coca-Cola and IBM, according the latest Best Global Brands annual report published by Interbrand.
With an astonishing 21% increase over the last 12 months, the California based tech giant is now valued at nearly $119 billion — almost double that of Microsoft which finds itself in 5 place with a value of over $61 billion. Apple’s revenue is expected to surpass $180 billion this year, which is more than the GDP of 118 different countries.
Meanwhile Google’s brand valued $107.43 billion this year, increased 15% compared to last year – making it the second on the rank, followed by Coca-Cola’s $81.6 billion in the third. Car brands are all seen rising this year as Toyota (8), Mercedes-Benz (10), BMW (11), and Honda (20) all in top 20.
Here are top 25 world’s most valuable brands in 2014
Click here to see the full rank
Facebook presents the biggest rise this year – increasing 86% in terms of brand value, which makes it 29th on the rank. Facebook’s big jump is believed due to the number of monthly active users at 1.32 billion, up by 14% year-over-year, and its $2.91 billion revenues in second quarter are also higher than expectations.
This year’s rank also saw the Chinese telecom giant Huawei squeezed into the top 100 for the first time, and that is also the first company to represent China in the ranking. Huawei is currently the third largest smartphone manufacturer in the world, behind Samsung and Apple, reported a 34.4% net profit increase to $3.38 billion last year.
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