Welcome to the first installment of “90 Seconds of Design with The Beard,” a weekly video series featuring me, Spencer P, Lead Graphic Designer at SyneCore. These videos are meant to be short, sweet, and straight to the point. Let’s be serious here – providing value in 90 seconds is not the easiest thing to do. But, considering how busy people are with the world of technology, I’m dumbing life down to a quick minute-thirty for all of my soon-to-be viewers out there.

I’m kicking off this week with a few elements that I recently had to consider while designing a logo for a new client. Think reproducibility, simplicity, and choice of typeface.