The social web is a game changer.

It’s not a fad but an evolving ecosystem of web technologies that allow any individual to publish, promote and engage with a global audience. The real power of this is that it has put the tools in your hands should you choose to use them. No longer do you have to pay the mass media gatekeepers to be published or to gain attention.

Passionate and creative individuals that understand how this works can go from zero to hero. One great example is Bethany Mota who started a fashion oriented YouTube channel for fun (also read passion) in 2009 when she was just 14! In 2014 her videos have over 209 million views and she is estimated to earn over $40,000 per month or nearly half a million dollars per year from YouTube.

Bethany is just one of many who have used the social web to make a difference to their lives and inspire and influence others.

Build your online platform

It doesn’t have to be YouTube.

Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks. Use LinkedIn, Facebook or Twitter or even Pinterest and Instagram. You have options. Find what social network resonates with you.

The secret. Don’t wait to be perfect. Just start.

Here are 26 tips for creating a powerful personal brand online.

  1. Be authentic
  2. Launch your platform online with a blog or website
  3. Create content
  4. Define your audience
  5. Build an email list
  6. Focus
  7. Memorable design
  8. Help others
  9. Seek out online influencers
  10. Join online groups
  11. Use keywords and phrases that people will use on Google to find you and your topic
  12. Learn to use Linkedin effectively
  13. Get to understand how media works both online and offline
  14. Network
  15. Opine – State your opinion
  16. Photo – create a visual brand with a great caricature or photo of “you”
  17. Ask questions
  18. Recognise people who have helped you – Shine the light on others
  19. Create a memorable slogan that expresses your mission and purpose
  20. Teach
  21. Understand and use emotional triggers
  22. Develop your unique voice
  23. Get to understand the essence of influence. Dale Carnegie’s book “How to Win Friends and Influence People” is a good place to start.
  24. Examine and analyze your analytics to see what works and doesn’t
  25. Forget about you and remember its all about your readers and viewers
  26. Have zeal (also known as passion)

If you want to learn how Alex Pirouz has used LinkedIn to build a powerful personal brand join me for an exclusive webinar on June 4.

In the infographic below are some more details on the steps to creating online success.

Infographic source: Placester