1. Zack Morris, A.C. Slater and Lisa Turtle were the biggest inspirations for the wardrobe design and stylists.
2. Your Master is on a dusty VHS in your closet and you actually have to convert it before using it online. Somebody even taped over it halfway through to record a ‘91 Dolphins game. (They won, in case you were wondering.)
3. People were still saying “www” in front of their URLs and it was hosted on geocities.
4. Somebody in the b-roll background is talking on a phone…in a phone booth. Change, anyone?
5. The phone numbers used in the video were still 7 digits, followed by your fax number.
6. Milli Vanilli did the music.
7. Any of the following appear on the office set: a walkman, cassette tapes, projectors or floppy disks.
8. The extras used in the background of your video are wearing bright neon, stick-on earrings, knee high socks and are rocking the teased hair.
9. Hulk Hogan is your spokesperson.
10. The furniture & set decoration looks like it was done by Mrs. Brady.
11. “Word Art” makes an appearance in place of motion graphics.
12. Your contact email address is @ prodigy.
13. Your camera operator was actually your little brother (and his moving camera dolly was a Radio Flyer wagon he was standing on).
14. The interns ask why you gave an AOL Keyword instead of a Twitter handle.
15. Last but not least…the most important reason of all for needing a new video is that it’s not giving your business results.
If any of the above apply to you, do us all a favor and give yourself the gift of a new video for the holiday!
(And this time, use professionals on sites like ProductionHUB). Whether you are hiring a freelancer or a production company, be selective. Request client references and make sure their style – and personality – gels with your company culture.