10 Free Tools for Successfully Managing Your Personal Brand

Do you Google yourself and find another person with your same name? Do you want to keep your personal life separate from your personal brand? Do you want to land that perfect job?

If you answered “yes” to any of these questions, then you will want to monitor and be proactive about your personal brand online. Managing your personal brand and online reputation is not an easy but here are free tools available on the web that can help you successfully manage your online reputation.

Here are 10 tools to help you manage and grow your personal brand:

1. BRANDYOURSELF

This website is a great way to manage and take ownership of your search results. This tool makes sure that the search engines like Google and Bing find the “real” you and not someone else who may have a name close to your name (or in some cases the same name). It helps you put your most relevant results at the top and improves your personal brand.

2. ABOUT ME

This website helps you create your own personal homepage that is a central place for all of your online website properties like LinkedIn, Twitter, Facebook, Google+, Instagram and blog. This tool can help you improve your presence on the web and help others quickly learn about who you are and what you share online.

3. SOCIAL MENTION

This tool sends you alerts of your keywords. It analyzes when you are mentioned and how important those mentions really are. In other words, it is social media search engine. It searches user-generated content like blogs, bookmarks, comments and videos.

4. WHO’S TALKIN?

This website is similar to SocialMention in that it alerts you of your mentions. It helps you search for conversations that you care about the most.

5. NAMECHK

Want to know if your name is available on a social network? This tool is helpful in making sure you secure your domains and don’t let cybersquatters steal your name on social networks. It helps you figure out if your desired social media username or URL is still available on tons of social networks.

6. HOOTSUITE

This tool helps you manage and measure your social media presence in one simple dashboard. You can manage multiple social media profiles, schedule your social media posts, track mentions of your name, and analyze your social media traffic.

7. GOOGLE ALERTS

These alerts are still a must-do today for searching for the keywords you want to know about such as your name or nickname. It also helps you stay up-to-date on keywords you are interested in like public relations, content marketing, brand journalism or social media.

8. SQUARESPACE

This website helps you create your own website which helps you improve your personal brand. According to their website, their mission is “empower millions of people … to share their stories and create an impactful, stylish, and easy-to-manage online presence.”

9. YASNI

This website can help you search for a phone number, email address, profession and location of any person. The tool provides news and links about any individual.

10. NAYMZ

This tool measures and manages your social reputation. This tool gives you a score based on how people find you. You can calculate your social influence and earn badges/endorsements of your strong reputation and influence like Klout does.

What tools have you found helpful in managing your personal brand online?

An earlier version of this post appeared on Knowledge Enthusiast.