Let’s face it; every company needs an effective online presence in today’s socially connected world. Some companies view social media as a waste of time, while others simply remain skeptical because they haven’t fostered the momentum they had expected over a short period of time. Without further ado, here’s a list of our three must-have social media marketing books that benefit every type of marketer, from startup entrepreneurs to corporation CEOs.
Typical Marketer Excuse, #1: “Social media is better suited for B2C companies, not my B2B business!”
Wrong. For those who still believe that they are at a disadvantage in the online marketing world because they represent a B2B brand, they’re sadly mistaken. That’s why we love Kipp Bodnar and Jeffrey Cohen’s “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More.” In this B2B how-to, Bodnar and Cohen go in-depth showing readers how to generate leads using social media, how to create content that increases sales conversions, the importance of integrating mobile strategies and ways to measure the return on investment of your social media marketing.
Bodnar and Cohen help reaffirm to marketers that they should aim to become the core contributor to their company’s social media success, while nixing the idea that B2C companies have better brand positioning and than those who are marketing B2B companies. So whether you’re an in-house marketing manager looking to reposition your company’s online social presence, or a CEO trying to determine whether social media marketing is right for your business, check out “The B2B Social Media Book” for strategies and methods to help incorporate blogging, content creation and SEO into your internal marketing plan.
For additional resources, visit Bodnar and Cohen’s website, ‘Social Media B2B.’
Typical Marketer Excuse, #2: “I’m an Entrepreneur; I don’t have the time or money to implement an effective social media marketing plan!”
Thanks to Susan Gunelius, author of “30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business,” you don’t have to worry about having enough time for social media, or even the skills necessary to target your intended audience.
We’ve all been there before: your startup is in its infancy stages and its buzz hasn’t quite garnered any push. The problem is you haven’t had an opportunity to sit down and create an effective social media marketing plan. Gunelius guides socially-novice entrepreneurs through a “Who, What, Where and How” approach of analyzing the best choices for social networks, how to create thoughtful blog posts, ways to build brands through word-of-mouth and direct marketing, as well as how to maintain relationships over a long time period, and methods to help measure social results. Because every business is uniquely different, Gunelius’s “30-Minute” will benefit every entrepreneur and help tailor a social media marketing plan that is most beneficial to their brand. With real-world examples located throughout the book, this guide is a must-have for busy entrepreneurs on the go.
Check out the “30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business” book here.
Typical Marketer Excuse, #3: “I have a following, but they’re not clicking on the content I’m generating!”
First of all, it’s imperative to determine what type of content your audience interacts with. If you’re a B2C product-based company, visual sites such as Instagram or Pinterest may work best to help reach potential followers. On the other hand, if you’re a state-regulated service agency, it may be in your best interest to provide newsworthy information via a blog post or short one-minute video. In his book “Content Rules,” author C.C. Chapman provides insightful examples for businesses that are interested in learning how to create stories, videos and blog posts that help cultivate brand evangelists, and ignite their business presence.
In addition to showing readers how to leverage social media to reach their target audience, Chapman encourages them to find their “voice” by creating content that makes them stand out amongst competitor ‘noise’ and provides fundamentals on creating bold stories, videos and blog posts. Whether you are an entrepreneur, nonprofit agency, corporation or new to the social media world, we highly recommend “Content Rules” as a thought-provoking tell-all, which encourages innovative content creation for all audiences.
So tell us, did we leave one off of the list? Which social media marketing book has been most beneficial to your company’s success?
*Note to our readers: We have not been endorsed by any of the above authors to publicize their works. The views and opinions expressed herein are those of the author and do not necessarily reflect the views of Spotlight Communications.