Book: World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories
Author: David Meerman Scott
Summary: World Wide Rave is an exploration of the new methodology for marketing your products and services. Scott urges us to stop hyping our products and services. He suggests that we harness the viral power of the Web as a platform for creating and sharing content and solutions. Each chapter contains a succinct action item entitled “Your Challenge” – so you can start implementing the ideas right away.
You’ll love this book if: You realize that traditional marketing and advertising methods are increasingly ineffective, and you are ready to lose control, share ideas, and connect with your buyers, colleagues – whoever.
You’ll hate this book if: You are sticking with what worked decades ago: Yellow page ads, direct mail, image advertising, trade shows. You think that because you don’t use social media, your company doesn’t need to, either.
Words of Wisdom:
Think about the last few products you purchased. Did you answer a direct-mail ad? Go to a tradeshow to learn more? Turn to the Yellow Pages? As I mentioned earlier, if you’re like most people, you didn’t do any of those things – you went online. So why are we marketing in the same old ways? If we’re really honest, we must realize that buying access with expensive advertising and communicating exclusively through the media and analysts is not an effective online strategy.
Why we think this book is important: It’s a new world out there for marketers. People no longer respond (favorably) to the same old corporate messages and marketing strategies: Authenticity and creativity are the new rules of the game. Are you up to the challenge?