Twitter Facebook LinkedIn Flipboard 0 Book: World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories Author: David Meerman Scott Summary: World Wide Rave is an exploration of the new methodology for marketing your products and services. Scott urges us to stop hyping our products and services. He suggests that we harness the viral power of the Web as a platform for creating and sharing content and solutions. Each chapter contains a succinct action item entitled “Your Challenge” – so you can start implementing the ideas right away. You’ll love this book if: You realize that traditional marketing and advertising methods are increasingly ineffective, and you are ready to lose control, share ideas, and connect with your buyers, colleagues – whoever. You’ll hate this book if: You are sticking with what worked decades ago: Yellow page ads, direct mail, image advertising, trade shows. You think that because you don’t use social media, your company doesn’t need to, either. Words of Wisdom: Think about the last few products you purchased. Did you answer a direct-mail ad? Go to a tradeshow to learn more? Turn to the Yellow Pages? As I mentioned earlier, if you’re like most people, you didn’t do any of those things – you went online. So why are we marketing in the same old ways? If we’re really honest, we must realize that buying access with expensive advertising and communicating exclusively through the media and analysts is not an effective online strategy. Why we think this book is important: It’s a new world out there for marketers. People no longer respond (favorably) to the same old corporate messages and marketing strategies: Authenticity and creativity are the new rules of the game. Are you up to the challenge? Twitter Tweet Facebook Share Email This article originally appeared on http://insights.mcorpconsulting.com/ and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?