The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

Book: The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action

Author: Jeffrey Pfeffer and Robert I. Sutton

Summary: The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action is not just another strategy book about “what to do.” Pfeffer and Sutton convincingly argue that management already knows what to do. The gap that exists between “knowing” and “doing” actually resides within the unique culture of an organization. Yes, we are talking about execution.

You’ll love this book if: You are willing to take an honest appraisal of your organization’s culture, and the roles that fear vs. collaboration play in execution.

You’ll hate this book if: You are comfortable with building your business using a hierarchical management structure laced with fear.

Words of Wisdom:

Fear starts, or stops, at the top. It is unfortunate, but true, that a formal hierarchy gives people at the top power to fire or harm the careers of people at lower levels … Organizations that are successful in turning knowledge into action are frequently characterized by leaders who inspire respect, affection, or admiration, but not fear.

Why we think this book is important: An environment of action, which values employee collaboration and cooperation, is far more likely to result in satisfied, motivated employees. People who feel good about their jobs – the impact of their work-related activities – create positive customer touchpoints along the way.