With the increase in interest in ebooks as a great way to demonstrate thought leadership as part of your content marketing plan, many organisations are starting to use platforms such as Amazon to promote their publications.

I have to admit I am such an avid reader, most weeks I will be investing in purchasing a book through Kindle – often because the business books I am interested in reading books are released on Amazon.com in the US weeks (even months) before they are available for purchasing in book stores in Europe.

And if it is a great book I have been known to have purchased both the Kindle and later a hard copy edition of a book.

Over the years I have worked with many authors to help them achieve Amazon ‘best selling book’ status through integrated marketing online and offline and one thing that I teach clients is that even before you have authored your book you need to be developing a marketing plan.

At the moment I am noticing a number of ebooks sold on Amazon Kindle – both fiction and non fiction books – missing some essential elements of how to use their book to build their business (even if that business is as a fiction writer) and nurture relationships with their readers (don’t forget your readers can help promote your book to their networks).

Once you have published your book onto the Kindle your job is far from complete – you need to ignite your marketing.

That’s where a new book by Shelley Hitz ‘Marketing Your Book On Amazon: 21 Things You Can Easily Do For Free To Get More Exposure and Sales’ comes into play.

If you do not have a marketing plan for your book on Amazon this is an essential read. Shelley takes you through a step by step approach to how to more effectively market your book.

Here are three things she covers in the book that you may not be aware of:

1. Did you know if you publish a Kindle version of your book you can still provide readers with a signed copy by using Authograph? Readers can also request a personalised message which is a terrific feature to build a relationship with your reader especially if you want to promote your book internationally such as through virtual book tours and your reader may never meet you in real life.

2. Have you integrated into your book marketing plan the objective of encouraging readers to write a review on for your book on Amazon? Are you aware there are strict guidelines for customer reviews. Shelley covers seven tips to help you attract reviews of your book on Amazon.

3. If you are self publishing your book on the Amazon Kindle have you considered taking advantage of the KDP Select Promotion? This is especially helpful for giving your ebook a boost on Amazon. In ‘Marketing Your Book On Amazon’ Shelley covers eleven steps to take to help you get the most out of your Amazon KDP Select programme.

In addition to practical advice in her ebook, Shelley provides a bonus video tutorial sharing the tips she has discovered through publishing and marketing over 20 books.

The value in ‘Marketing Your Book On Amazon’ of course is going to be derived from you implementing the 21 steps Shelley outlines. And of course Amazon is not the only platform that you can sell your book.

If you want to boost your sales of your book on Amazon I recommend you invest in ‘Marketing Your Book On Amazon‘ to supplement your online and offline book marketing plan.

Two Bonus Tips To Help You Sell More eBooks On The Amazon Kindle

1. Take a look at the Amazon Page for ‘Marketing Your Book On Amazon’ and note that Shelley enables people to look inside the book – this is a feature I see many people forget to add for their Kindle ebooks. A preview of your book which includes endorsements, the chapters of your book and a sample of your book gives your potential reader confidence in what they will be investing in.

2. Make sure that you tell your potential reader that they do not need to own a Kindle ebook reader device to read your book. The Kindle app is available for every major smartphone, tablet, and computer. That means with our free Kindle Reading apps, you can buy a Kindle book once, and read it on any device with the Kindle app installed.

What other books and resources have you found helpful in marketing your fiction or non fiction book?

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