Marketers must always advance their knowledge if they want to continue being effective at what they do. As research shows, the highest paid people often perform the worst. And that’s because they believe they have nothing to drive them on.

Reading is still the best way to learn new things, behind hard experience. If you want to advance your knowledge, this guide is going to give you some great reads every aspiring marketer should have by their beds.

  1. The New Rules of Marketing and PR by David Meerman Scott

Communication is everything in marketing. If you are failing to connect with your target audience, this book will give you a hand. Some of the topics you’ll become more proficient in include enhancing your online presence and boosting sales revenues.

The latest 4th edition of this title comes with case studies and real, actionable tips you can incorporate into your marketing strategies.

  1. Highly Recommended by Paul Rand

Paul Rand is the president and CEO of the successful Zocalo Group. He credits much of his success to creating a positive impression. Highly Recommended is about demonstrating what can be achieved through creating a positive brand image, and cultivating it.

In this book you will learn about new paths to follow to reach your target audience and how to craft the story of your brand.

  1. Jab, Jab, Right Hook by Gary Vaynerchuk

Landing the sale is often about setting up your lead. One of the hardest lessons marketers learn is that the first attempt often leads to failure. Even the greatest marketers in the world today never knock down big leads after one phone call.

Vaynerchuk’s book sets up your lead like a boxing opponent. He shows you how to combine winning strategies to produce the right message at the right time.

Some of the subjects this read focuses on include social strategies, producing quality content, and making sure you make your impact at the right time.

  1. Your Network is Your Net Worth by Porter Gale

Porter Gale is a big name in the industry because Gale was the VP of marketing for Virgin America. This publication explores the power of knowing the right people. It’s less of a guide to success and more of an inspiring story of somebody else’s journey, with some good lessons to learn along the way.

Gale introduces us to how to reach the top through the eyes of a number of executives. There are also a number of personal anecdotes demonstrating how important professional connections are for both achieving higher positions and bolstering personal growth.

  1. Content Rules by C.C. Chapman

The founder of Digital Dads created this marketing book to help businesses create and market content. Brand new content is essential to marketing success. Content marketing sets one company apart from another. If you have yet to fully embrace content marketing, this book is a great way to get started.

By following their advice, you will be creating content that sells, including eBooks, podcasts, and videos.

  1. Influence: The Psychology of Persuasion by Robert Cialdini

Marketers have to be experts in psychology. They have to know how people are going to react so they know what actions to take in the first place. This book centers on six crucial principles that influence people to do what you want them to do.

This is a must-read regardless of the industry you are in. The principles you will learn here can apply to practically any type of business.

  1. Keeping Up with the Quants by Thomas Davenport and Jinho Kim

Managers of industry have to concentrate on the data. Marketers have to do the same thing. Never has business had access to the type of data it has access to now. Those without a strong background in mathematics and data often struggle to make sense of it all. It can become so overwhelming that people choose to ignore it entirely.

You can’t get away with this. Your strategy must be driven by data if you are going to get the results you want. This book will teach you how to become literate with metrics and how to craft your marketing campaign accordingly.

What Books Should You Buy?

These books have been chosen because they don’t focus on a specific industry. Anyone can benefit from them. They all target a different subject in order to help you overcome the main challenges of marketing.

Which book will you place by your bed today?