Authors: Gina Carr and Terry Brock
Publisher: McGraw-Hill –
October 16, 2013
Pages: 240 pages
Price: Paperback: $13.39
Price: Kindle: $9.99
It is really difficult to determine how much influence a person wields on people at any given time. Authors of Klout Matters stress that scores like Klout and Kred are a step toward making this score tangible by assigning a number to a person’s influence. In Klout Matters, the authors explain what is measured to determine a person’s Klout score and put forward reasons why you should worry about your Klout score. However, they also argue that it may not be as important to everyone. The book mostly points at thought leaders and speakers as the primary beneficiaries of such influence scores.
Gina Carr is the Founder of Gina Carr International and helps thought leaders in the area of social media marketing and mobile advertising. Coauthor, Terry Brock, is the Founder of Achievement Systems Inc. that helps businesses increase sales and profitability using web 2.0 tools.
The first chapter, What is Klout Score?, discusses the score and the authors explain the score with an analogy to the Body Mass Index or BMI. The second chapter stresses that people are increasingly looking at Klout score to make various decisions. The authors believe that the score can be helpful when you are evaluating people from fields you do not work in, and that a collective endorsement by peers and others fairly indicates the credibility and authority of a person.
Although the authors have used thought leaders and public speakers as the ones who will benefit the most from such scores, they also point out that recruiters are now looking at their candidates’ Klout score to make a hiring decision.
In chapter 3, Creating Content, the authors stress that content is the main driver, and creating compelling content for your audience is the key to increasing your Klout score.
The book is a collection of information from different experts in social media as social media activity is the major constituent of the Klout score. In contrast to some other books I read recently, this one does not use a story like format, which makes it a bit dull to read. A lot of content seems to be repetitive and the reader is lost, at times, as the chapters seem to lose sight of the main point of the chapter. For example, the information about what is Klout score and what it measures is discussed at length in the Introduction and again in the first chapter. Similarly, chapter 5 – Should you worry about your Klout score? – again discusses the same thing along with importance of content (also discussed in chapter 3). Here, I would have liked to see the chapter answer why Klout score is important with specific benefits such as creating a strong brand maybe and some examples of how an improved Klout score helped a person or a low Klout score hampered speakers’ marketing efforts.
In summary, the book is a good introduction to Klout Score and has links to videos and articles from other social media experts such as Mari Smith and Jeff Bullas. With this collection of videos, you can gain a holistic view of social media – essential for Klout score – and enter the social media world knowing what response you want from your fans or followers in each network.