As women, we’re half of the population. Yet, in today’s world, we make most of the purchasing decisions. We know what we want, how we want it, and when we’re ready to buy.

But the business world—particularly anything sales-related—wasn’t designed with our strengths in mind. For those who aren’t the stereotypical car dealer or Wall Street wolf, it’s easy to feel ill-suited for entrepreneurship. We’ve been told to be flashy, conniving, convincing. We should be rebels and risk-takers who always get the “win,” no matter what.

But what if that’s wrong?

There’s a demographic with an overlooked business advantage: women. We have the emotional intelligence, consumer experience, and marketing awareness to build the enterprise of our dreams. In Don’t Settle for a Seat, business coach and entrepreneurial expert Karrie Brady helps readers break down self-imposed barriers, overcome fear, and create their own path in entrepreneurship. I recently caught up with Karrie to learn more about her new book.

Published with permission from the author.

What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?

It’s hard to say there was an exact moment when I realized these ideas need to get out there. Because it’s almost like I’ve been putting them out there over time through my Instagram platform, just consistently educating clients. With the book, I realized that I needed a certain place to put these ideas that was super accessible to the masses.

I was getting asked the same questions over and over again. I could only be so detailed and talk about it so many times. I just needed a place to put it all as an easy reference to send people to, where I could just throw all of these really big ideas and things that I know were impacting hundreds of thousands of women. So, that’s more of what it was: a dawning realization I needed something like a book to hold all my ideas and that I could funnel people to.

What’s your favorite specific, actionable idea in the book?

I love the idea of owning your authority. So many women downplay their accomplishments and their skills. They don’t feel like they’re enough because of this pressure and this constant need to be perfect. It’s just internal judgment and an inner critic that thinks because of all of these years of women being downplayed, society’s idea of women and where they belong, and all these different things, it really puts a damper on their confidence and their belief in themselves.

I truly believe that the world will be a better place when more women feel confident in owning their power and stepping into this true, authentic, confident version of themselves.

Published with permission from the author.

What’s a story of how you’ve applied this idea in your own life? What’s it done for you?

I am a walking application of this book and what the ideas in it have been able to do for me is astounding. It’s been able to allow my husband to quit a job that he doesn’t like so he can be a stay-at-home dad for our kids while also pursuing his passions.

It’s allowed me to buy my mom out of her full-time job and allow her to come work with me. It’s allowed me to build a seven-figure business, buy a house, and take care of my family. It’s completely transformed my life at 25. I never once thought that I would be able to do the things that I’m doing today, and yet, here I am, all thanks to these ideas that I share.