Most entrepreneurs hate accounting. It’s a source of constant frustration. The information their bookkeepers and accountants bring isn’t at all understandable or helpful. And they know they’re not getting the information they need to run their business. They’re stressed, fed up, and even embarrassed about the state of their books. But, they don’t know how to make things better. One thing is certain: they can’t afford to spend time learning accounting—nor do they want to.

Thankfully, no business owner has to be an accountant to understand their financials. That’s the core message behind Spencer Sheinin’s new book, Entreprenumbers: The Surprisingly Simple Path to Financial Clarity. As a CPA and business owner, Spencer shows how to turn financial weaknesses into a power by learning how to effectively direct the accounting team. Business owners will learn how to get the information they need, when they need it, and most importantly, in an intuitive, simple-to-use format. The best part: this isn’t an accounting lesson!

I recently caught up with Spencer to learn what moment inspired him to write the book, his favorite idea that he shares, and how that idea has impacted his life and work.

What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there?

Published with permission from the author.

I was at an event where a financial guru was speaking about how banks look at financial statements and the impact on entrepreneurs. I’d heard the guru before and he’s great. An entrepreneur friend of mine asked me after the event if I could help implement what we’d just learned into his business because he realized it was important stuff, but he didn’t know how to act on it or how to implement the lessons into his business.

That was my aha moment! Entrepreneurs know how important financial information is, but so many struggle with how to manage their accounting departments. At the same time, so many accountants and financial experts don’t know how to deliver information to entrepreneurs in a way that makes sense to the entrepreneur. Accountants and entrepreneurs speak completely different languages and in that moment, I realized with a unique background as both a CPA and an entrepreneurs (with over 20 years experience in three different operating businesses) that I’m fluent in both languages and could create a system to bridge the gap.

That was the initial spark for Entreprenumbers.

What’s your favorite specific, actionable idea in the book?

The 15 minute monthly review is my favorite takeaway from the book. Entrepreneurs are blown away that they can clearly understand their current financial position, understand the top 3 financial iss

Published with permission from the author.

ues facing their business, understand the NON issues (get rid of the noise), and brainstorm solutions to their biggest issues in 15 minutes or less per month.

The best part? This is all done without looking at a set of financial statements. Using a template guide, entrepreneurs can guide their accounting team to deliver information to them in a simple, quick, and intuitive way for the entrepreneur. Goodbye stacks of unread accounting reports!

What’s a story of how you’ve applied this lesson in your own life? What has this lesson done for you?

I live by the Top 3 rule, which is why it’s part of the 15 minute monthly review. Whether it’s top 3 financial issues facing the business, top 3 goals for the year, or top 3 actions for the day/week to achieve annual goals, the top 3 cuts through the noise and focuses our #1 resource (our time and/or our people’s time) on the most important activities. It eliminates distractions. Personally, I do a top 3 exercise every week and every month to make sure I’m maximizing my time.

To learn more about getting on the same page with your accounting team, you can find Entreprenumbers: The Surprisingly Simple Path to Financial Clarity on Amazon.