Guy Kawasaki APE: Author Publisher Entrepreneur

Ever dreamed of seeing your “Great American Novel” in print? These days, realizing that dream could be tougher than ever. Conventional publishers are becoming more and more selective. The expense of publishing and promoting a book are higher than ever; the decline in brick and mortar book stores clearly illustrates that story.

The good news? You can independently publish – and promote – your own book. APE: Author, Publisher, Entrepreneur — How to Publish a Book , by Guy Kawasaki and Shawn Welch, is literally the “tell-all” tome for wanna-be authors. It’s a monster of a book that may help you conquer your fear of rejection – and demolish your shoulda/woulda/coulda excuses for not publishing.

Authors want to write books for all kinds of reasons – to tell a story, promote their business or deliver information. That endeavor, even just a few years ago, might have been unimaginable to most. Guy’s new book makes it possible.

APE takes the reader (and would-be author) from point A to point Z; from book concept to “Congratulations!” APE provides numerous links, templates and resources that will be invaluable to both new and established authors. And though the book gives incredibly detailed guidance, it’s a pleasure to read.

Here’s a sampling of APE’s offerings:

The Author section :

Chapter 1: Should You Write a Book?

Chapter 5: Tools for Writers

Chapter 6: How to Write Your Book

The Publisher section:

Chapter 8: How to Edit Your Book

Chapter 12: How to Sell Your Book

Chapter 17: How to Price Your Book

The Entrepreneur Section:

Chapter 22: How to Guerilla-Market Your Book

Chapter 26: How to Share on Social Media

Chapter 28: How to Pitch Bloggers and Reviewers (see, it works!)

APE gives concise direction on the technical side (cover design, author services referrals, converting files, uploading your book and using print-on-demand services). As well, understanding book distribution, self-publishing issues and “how to build an Enchanting Person Brand” are covered. While many conventional publishers seem stuck in the 90s with an outdated approach to selling books, APE clearly shows why Guy Kawasaki has earned his Social Media stripes – APE offers a plethora of marketing and promotional ideas.

Guy Kawasaki took up playing ice hockey – his passion — at 48. If writing a book is your goal, there’s no reason, with APE’s help, you can’t go ahead and publish your masterpiece!

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.