10 Ebooks Internet Marketers Must Read in 2013

As a professional dedicated to marketing on the internet, you know how important it is to hone your skills and stay up-to-date with the latest information. Internet marketing is constantly changing, and we’re on a constant quest to keep up with the latest strategies and tactics.

To help you with this task we’ve compiled a list of our top ten must-read eBooks from some of the best sources for Internet marketing.

1. An Introductory Guide to Content Marketing

Ebook CircleStudio An Introductory Guide to Content Marketing

Content Marketing has become the latest catch-phrase. Everybody seems to be talking about it. But so many  people that are talking about content marketing get it wrong. Content marketing is not advertising, it’s  not the marketing of content, and it’s not social media. Circle S Studio has developed a great beginner’s guide  with An Introductory Guide to Content Marketing.

2. 26 Ways to Generate More Inbound Customers in 2013

Ebook Impact Branding 1. 26 Ways to Generate More Inbound Customers in 2013

A lot has been written about inbound marketing, but how exactly can you generate customers with it? In  this eBook John Bonini from Impact Branding & Design discusses 26 ways to generate customers using  inbound marketing in 2013.

3. Search Engine Optimization Starter Guide

Google Ebook SEO Search Engine Optimization Starter Guide

SEO is one of the most misused and misunderstood aspects of internet marketing, yet probably the most  important. Black hat, white hat, Penguin updates, Panda updates. The acronyms abound, and we don’t  know who to trust to tell us. So why not go straight to the source? Google has written a great little guide,    their Search Engine Optimization Starter Guide, to help you begin to navigate your SEO journey.

4. The Beginners Guide to SEO

Ebook SeoMoz: 4.The Beginners Guide to SEO

As if an eBook from Google wasn’t enough, we thought we’d include a second authoritative resource on SEO –  this time from SEOMoz, the company many consider to be the best source for SEO knowledge available today.  You can read their Beginners Guide to SEO either as a series of articles, or you can download a PDF version of  their eBook.

5. Market Like the Ultimate Marketers

Ebook Infusion Soft: 5.Market Like the Ultimate Marketers

Infusionsoft has taken the marketing world by storm, with their combination CRM, e-commerce,  social media and email marketing tool for small and mid-sized businesses. Every year they hold a  contest to see which one of their customers are using the most innovative and effective marketing strategies.  In this eBook you’ll learn how The Rocket Company used Lifecycle Marketing to grow their business.

6. 58 Social Media Ideas to Inspire your Content Marketing

Ebook Content Marketing Institute: 7.	58 Social Media Ideas to Inspire your Content Marketing

So you’ve created a great content strategy, your editorial calendar is set for the next six months, and you’ve  written some great thought leadership articles, eBooks and blog posts. Now what? The Content Marketing  Institute has an answer to your content distribution problems with their eBook 58 Social Media Ideas to  Inspire your Content Marketing.

7. A Guide to Creating Content for Demand Generation

Ebook Marketo: 8.A Guide to Creating Content for Demand Generation

The term ‘Content Marketing’ contains two words. Unfortunately, many marketers have focused on only one  word: the ‘content’ piece, while neglecting the ‘marketing’ piece. Thanksfully Marketo has come to the rescue  in their eBook A Guide to Creating Content for Demand Generation.

8. Best Practices Guide to Landing Pages

Ebook Pardot: 9.	Best Practices Guide to Landing Pages

Being a landing page company ourselves we kind of took a shine to this eBook. Pardot takes a unique approach  to landing page best practices by discussing content on branded landing pages, sending download links in  auto-responder emails, progressive profiling and A/B testing.

9. Landing Pages: The Ultimate Guide

Ebook Lander 10.Landing Pages: The Ultimate Guide

Finally, we’d be remiss not to include our own eBook. We provide tips on how to create a landing page, how to  improve your landing page, how to test your landing page, and some advanced material. Download Landing  Pages: The Ultimate Guide.

We also wanted to include a few more resources that didn’t make it on our top ten list, but that we think are valuable nonetheless.

This article originally appeared on Lander Blog and has been republished with permission.