You Can Stand Out in Social Marketing

It’s hard not to get lost in the morass of information and the crush of humanity in social marketing.

What does it take to stand out from the crowd in social media?

In an already over-crowded social landscape, brands face stiff competition for the attention of the social audience. Mike Lewis’ new book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence tackles this problem with next-level social marketing tactics and strategies.

What is Stand Out Social Marketing about?

Stand Out Social Marketing is all about differentiation. I set out to answer the question: “With so many brands competing on the social web, how can your brand rise above the noise?” The book provides the strategies and tactics, using real-life examples to enable brands to accomplish the goal of being distinctive and standing out.

Why did you write Stand Out Social Marketing?

While it was a life goal to write a book, the answer goes a little deeper. My work as VP of Marketing & Sales at Awareness affords me the opportunity to work with some of the world’s largest brands in formulating their social marketing strategy and I’ve found they all share a similar dilemma. As brands get involved in social, they quickly realize they are not only competing with their direct competitors but with every other brand and individual competing for the attention of the social audience. While they may state it differently, their biggest social marketing challenge can be summarized in one word: differentiation.

What are some of the key concepts behind standing out?

In the book I lay out six keys to build and implement a Stand Out social marketing strategy. They include Paying Attention, Interacting, Content, Presence, Management and Measurement. Together these six keys define a stand out approach to social marketing. Inside of each there are multiple concepts and tactics that can be implemented immediately including things like social scoring, social prospecting, hyper-targeting and defining a social path to purchase.

Stand Out In Social Media Marketing

Don’t let the crowded and noisy social web intimidate you, but rather embrace it and follow the simple steps to stand out and rise about the noise to realize that it is possible to stand out on the social web….More at Stand Out Social Marketing: 5 Questions with Mike Lewis | Social

You can also download chapter 1 of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.

Having a method to the social marketing madness can truly generate sales, referrals and repeat business if you learn how to do it right.