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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Blogging

    Write Blog Content Your Audience Cares About

    author imageConnor Brooke Last updated: 25 September 2015
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    SEOs often recommend business owners blog. They do that for a number of reasons, not least of which is it increases your chances of showing up in search results and gives you the opportunity to build trust, authority and exposure with your intended audience.

    New bloggers often struggle with finding topics to write about. what should I blog about page shows a picture of an infographic that was published on the Domo site. it says "every minute of the day" and shows a small clock in the middle of a large blue circle. Attractive. With content marketing being touted as the new SEO and 91% of B2B and 86% of B2C businesses adopting the trend, there’s a virtual flood of information on the market. In fact, in 2012 a Utah software company called Domo published an infographic showing just how much content gets produced. They estimated close to a billion new blog posts got posted that year alone on just WordPress and Tumblr (a microblogging and social site owned by Yahoo)!

    That means it’s increasingly hard to write unique content, stand out in a sea of competition, and resonate with your audience.

    This post will help you get started. It won’t tell you exactly what to blog about, but it will provide a short list of topics and then some how-to information, tips, and tools to help arrive at something more specific and custom to your business. The goal is to get you started, and then coax you along by pointing you to some additional helpful resources.

    To show up in search results and build trust, authority and exposure, you have to Otherwise, it’s a wasted effort.

    Before we start, it helps to have a high-level understanding of why and how people search. That’s because if you want to show up in search results and build trust, authority and exposure, you have to write content your audience cares about. Otherwise, it’ll be a wasted effort.

    Why and How People Search

    People search for a reason. According to a 2011 survey conducted by about.com, 72% of people are searching the internet because they want to find solutions to problems or educational materials. The remaining 28% are window shoppers – they haven’t really decided what they’re looking for yet. They’re searching broad topics – surveying the market – looking for options, inspiration, distractions, or entertainment.

    We want to attract the attention of the first group, the 72% who are searching for specific information that’s going to help them do what they need to get done. That group is more likely to stick with and appreciate your content – bookmark it, link to it, share it with others. Those things earn you exposure and help with your rankings.

    Blurred image of a large crowd of people outdoors, climbing wide steps,like a dozen people wide at least. They

    People in the first group tend to be in a hurry. They know what they want, and they want to find it quickly. So first and foremost, your content has to be easy to find on Google, the place where most people search.

    When a query is submitted to Google, Google runs its ranking algorithm and rank orders results. Results are presented in descending order of relevance and popularity.

    Searchers skim results; they don’t read them. 48-95% will glance at the top 10 and click on one of those. The rest hit the back button, refine their search, or view subsequent pages.

    Results look similar to what you see below. A short title and description is displayed for each of up to 10 search results. If you want to stand out, you’ll have to create eye-catching, concise, and accurate titles and descriptions that draw your audience in and encourages them to click for more information.

    snap of search result for "what should I blog about?"

    Once you’ve been able to grab a searcher’s attention, you’ll need to write copy that’s going to satisfy their information wants and needs. If you can do that quickly, thoroughly, and in a way that builds trust and reputation, visitors will remember you, bookmark your content for future reference, and refer you to others.

    Build Trust

    When you’re deciding what to blog about, consider publishing content that gives people a chance to get to know you, the real you. Don’t just write the same old boring stuff that appears on a lot of sites.

    • Write like you speak – conversationally.
    • Offer your unguarded thoughts and opinions.
    • Let your personality and quirks shine through.
    • Be human.

    Then, do good things on your blog; the same things you probably appreciate when others do them for you.

    • Listen attentively.
    • Be helpful – share your knowledge and expertise freely.
    • Be responsive, polite, respectful, appreciative, open, candid, and honest.
    • Differentiate facts from opinions.
    • Give credit when credit is due.
    • Don’t over promise and follow-through on your commitments.
    • Acknowledge when you’re wrong and apologize if you need to.
    the know like and trust factor as demonstrated by a group of people standing in a circle, bent over backwards and relying on one another to stay upright

    By Gorskiya (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

    In effect, become worthy – earn their trust.

    Build Exposure and Authority

    Don’t be afraid you’ll “give away the store”. I hear that fear all the time – bloggers worried about saying too much, giving away their competitive advantage.

    empty shelves in a department store

    https://en.wikipedia.org/wiki/File:Empty_shelves_in_a_closing_Winn-Dixie.jpg

    Obviously there are proprietary things you should never disclose, but you have a lot of other useful information at your fingertips that could be very helpful to others.

    You are unique – one of a kind – in your combined knowledge, experience and opinions. Site visitors want to tap into that. Give them the information they want and need and they will thank you for it.

    The most memorable, bookmarked, shared and linked to content is the stuff that helps people get things done. It’s actionable – insightful, detailed, accurate, easy to follow and replicate without assistance.

    hop scotch signifies giving actionable advice

    PAUL FARMER [CC BY-SA 2.0], via Wikimedia Commons

    When you help people do what they need to, they express appreciation by coming back for more and sharing your content with others. Sharing translates into increased exposure, website traffic and links which will eventually earn you higher traffic and rankings, especially if those links come from authoritative sources like universities, industry associations and government institutions. If you hold back, refrain from being helpful, you’ll have a hard time earning the traffic and rankings you’ll need to sustain an online business. Give stuff away freely and you’ll be rewarded.

    Now we get to the meat of the post – what are the topics you should consider writing about, the topics your audience cares about and will earn you traffic, links, trust, and exposure?

    Suggested Topics

    Next is a short (29 item) list of topics grouped by your company, customers, and industry. In the next section, This section just identifies them. The next section talks about ways to customize the topics for your business and audience.

    Your Company

    Elaborate on your company history, products and services. Give visitors a chance to get to know you: your mission, purpose, values, and priorities.

    1. “A Day In The Life” of Your Business
    2. “Behind The Scenes” Glimpses
    3. Charities / Causes You Support and Why
    4. Company History and Growth
    5. Competitions, Contests, and Give-Aways
    6. Staff and Leadership profiles
    7. White Papers

    Your Customers

    Provide insight into the depth and breadth of your existing experience with customers, markets, and industries. Give visitors a chance to draw parallels and gauge your ability to understand and appreciate their concerns and challenges. Show them examples of your work and experience so they can begin to weigh their options.

    1. Customer and User profiles
    2. Common Problems and Solutions
    3. Case Studies
    4. Makeovers / Before-And-Afters
    5. Frequently Asked Questions (FAQ) and Answers

    Your Industry

    Demonstrate your niche, expertise, and authority. Save visitors time, money, energy, and frustration by providing helpful information and insights into what they may or may not know already.

    1. Best Practices
    2. Cheat Sheets
    3. Checklists
    4. Critiques and Comparisons
    5. Curations / Lists
    6. Definitions
    7. Expert Opinions
    8. Glossaries
    9. How-Tos / Tutorials
    10. Insights and Observations
    11. Lessons Learned
    12. News and Press Releases
    13. Shortcuts, Tips, and Tricks
    14. Surveys and Reviews
    15. Time-Saving Tips and Tricks
    16. Tools and Templates
    17. Workshops, Symposiums, and Events

    As you create content, remember people like to do business with those they know, like and trust. Make your audience feel valued and appreciated by inviting them to participate and asking for their comments, opinions, feedback and suggestions. Be open, consistent and honest in all your communications.

    Write Content Your Audience Cares About

    Now that you have a starting point, it’s time to get specific. Translate the above list of suggested topics into something that’s going to be meaningful and actionable for your audience.

    Start by focusing on existing prospects and customers. What questions do you and/or your staff get asked every day? What problems crop up time and again? What are the most common misconceptions, myths and errors you can rectify?

    what common questions do you get asked every day?

    photo credit: What is in us via photopin cc

    Make a list. These are the things you should address first because it’s probably what first-time visitors are most interested in. Remember the survey referenced earlier? It concluded that 46% of site visitors are looking to find a quick solution to a problem or a little detail that’s been niggling at their brain for a while. Help them.

    If you’re not clear on what those problems or niggling details might be, ask your customer service and sales staff. Ask your customers. Visit some of the more popular industry forums and question and answer sites. There’s even a cool, easy-to-use and free tool called FAQ Fox that will help you find about 200 questions your audience is currently asking online. (Example below.)

    Sample FAQ Fox output

    Skim through and notice patterns in the questions. Use those to come up with another list of topics you can write about on your blog. If you know one or more people or a company that has already done a good job answering the questions, reference or share those posts along with an explanation as to why your audience might find them helpful. That’s how you build relationships with industry peers and bloggers, an audience for yourself, and grow your credibility, trust, and reputation.

    Once you’re done with that, move onto sharing your expertise. What tips, tricks, and cheat sheets do you have stored away in your head, in a drawer, on a laptop or an online bookmarking site that would make someone else’s life easier? I just talked about forums. What blogs, forums or news sites do you visit on a regular basis to find out what’s going on in your industry? What are the tools and reference materials you use on a day-to-day basis? Why? This is knowledge that you’ve accrued over time that could prove invaluable to your peers, prospects and customers.

    a colorful collection of social media site icons After that, visit industry blogs and social media sites to prompt even more ideas.

    1. Popular feed readers like Feedly, Newsblur and Reeder help you collect and organize the latest publications of your preferred sources that you can view at your leisure.
    2. Social search sites like Topsy (for Twitter) and socialmention or Buzzsumo (for blogs, microblogs, bookmarking and news sites) let you search for topics that are currently getting a lot of online attention.
    3. Omgili (Oh My God I Love It) is a search engine for interesting and current discussions, news stories and blog posts.
    4. Alltop is a general purpose breaking news and blog post curation site organized around specific topics.
    5. Groups on Facebook, LinkedIn, Google and other sites allow you to subscribe to content from like-minded members.
    6. You can set up custom alerts using tools like Trendspotter and Google Alerts.
    7. Google Analytics and Webmaster Tools will help you identify which of the posts you’ve already written are popular. Google Analytics can tell you the terms people are searching for within the confines of your own site.

    Other Helpful Resources

    We started by mentioning new bloggers often struggle with finding topics to write about. I want to leave you with some key takeaways:

    • Write content your audience cares about.
    • Don’t be afraid to give away the store.
    • Provide detailed, actionable information to visitors.
    • If you don’t share it, someone else will.

    I provided readers with a short list of 29 starter topics and suggested how the list might be narrowed down or expanded upon to be more specific and actionable for your audience.

    If you’re still with me at this point and want more suggestions, check out my Blog Topic Ideas board on Pinterest. It has even more tips, tools and suggestions. You can also do a Google search for “blog topic ideas” and see what comes up. That should be enough to get you started.

    Have I missed any good ones? It’s impossible to inventory all of them. If you have suggestions you think would help others, please let me know in the comments below.

    This post was first published on B-SeenOnTop and was republished with permission.

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      This article was written for Business 2 Community by Connor Brooke.
    Learn how to publish your content on B2C


    author image

    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

    … View full profile ›


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