Why and How You Should Blog for Your Company

Many companies have a blog these days, but not many require their employees to contribute to the blog. So usually people who have some predisposition for writing are the ones doing all the blogging. And it works out well for them. Those who don’t like to write and don’t have to do much of it in their job don’t blog. And I think they miss out. Blogging is simple; there are no rules or strict requirements. I strongly believe that blogging even a few times a year can have a positive impact for you and your organization.

Still not sure about it? Here are a few tips and some benefits of blogging:

Style Guidelines

• Aim for about 500 words—there is no specific length, blogs can be shorter and longer pieces can always be broken up into a two-part post
• Use a casual, conversational tone, the way you’d talk to someone
• Use short paragraphs to break up information
• Lists, bullets, tips, ‘top 5,’ etc. are all great ways to structure and lay out information in a systematic way

I Don’t Have Anything to Blog About!

Why not? You come to work for at least 8 hours every day. You work during that time and most importantly, you constantly think about what it is that you’re doing. Don’t underestimate yourself. You absolutely do have something to talk about. It’s a matter of acknowledging that fact. Try translating some of your thoughts into words because a blog is just that: your thoughts and opinions about something.

Topics

• Anything related to your job or field is a perfect topic, and can be related to almost anything:
  • An informative blog about what you do or the technology you work with
  • Interesting or new things going on in your field
  • Tips and tricks
  • Changes you would like to see
  • Any recent events you’ve attended is a great choice, you can give a review, an opinion, or suggestions based on the event
  • Technology is always a great topic because it’s something everyone is always interested in
  • News and trends are also always relevant topics, so share your thoughts on what you find interesting at the moment
  • If you read a blog or a paper or another piece of writing that you found interesting, write a response blog about that
  • And this list could go on and on since so many things are related to your company, you just have to find the connection

Why You Should Blog: Personal Benefit

We live in a perpetually connected world where those with intelligent and informative opinions are highly valued. Chances are you’re already a skilled employee, but by writing and sharing your expertise you establish yourself as someone who is much more than that. The writing process has a way of engaging, motivating, and connecting people. Getting out there and sharing what you think and what you know simply sets you apart from others.

Information is effortlessly shared these days, and a great blog post can be syndicated, picked up by popular publications, and shared with countless people. Don’t you think there is benefit in that? Writing and communicating from a professional point of view is one of the best things you can do for your career.

Why You Should Blog: Company Benefit

I won’t write up another laundry list of company benefits of blogging. But Sprout Content has a fantastic list of 19 reasons why a blog for your business is beneficial.

If you’ve never blogged from a professional point of view before and decide to give it a try, make sure to share your thoughts of how it turned out!