One of the most effective ways to spend your marketing budget is creating compelling content. When your blog talks about what you know, not what you sell, it can generate a lot of organic search results, direct traffic, and inbound leads.
Having your CEO blog can be an even more powerful way for you to increase your company’s profile and establish your company’s domain expertise.
However, while thought leadership is always a solid topic for CEOs, you can only write so many of those. So, what else can CEOs write about that people want to read and is appropriate for the company’s leader to write?
Howard Sewell is one of the best lead generation specialists in the county, and he focuses on B2B companies, and that is a question he gets a lot. Here is what he said.
Howard Sewell President Spear Marketing Group