Transitioning Your Business Blog from Summer to Fall

Summer is officially over, and it’s time to get serious about your business blog. You’ve got one more quarter before the new year, so make it count. Here are Grammarly’s top tips for a smooth transition from the lazy days of summer to the long nights of fall.

Increase Your Posting Frequency

Now, we’re not saying you spent the summer lounging poolside, but many businesses take things easy on social media during the languid summer months. Increase user engagement and bolster your online presence by posting more frequently during the fall. If you were posting twice a week, try to double that number or supplement your blog with a secondary platform such as Twitter, Pinterest, or Facebook.

How often is enough? According to HubSpot’s Marketing Blog, “Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts.” That’s a huge difference, and while your results may vary, fall is the ideal time to step up your blogging game.

Create Your Editorial Calendar

If you’re not already a planner, isn’t it time you began? You don’t need fancy software or meticulous organizational skills to create an editorial calendar. In fact, it can be as simple as a paper wall calendar or a basic spreadsheet shared between colleagues.

Even if you’re the only person creating content for your blog, it’s still a good idea to get input from other stakeholders, such as the CEO or lead marketer. Hold an informal brainstorming session and then plug your best ideas into your calendar. You can make life easier for you (and your readers) by choosing regular days and times to publish content. Don’t forget to build in a day or two of time to proofread and review your posts before they go live!

Plan Holiday Content

No matter what industry you’re in, the holidays impact your sales, office hours, and staff vacations. In addition to providing opportunities to promote seasonal specials, holidays are a great time to connect with your readers and customers on a personal level. Consider posting pictures of office Halloween costumes, Thanksgiving potlucks, and holiday mixers.

Don’t let your content get stuck in the pipeline while someone is on vacation. Make sure to get approvals from key people before they head home for the holidays. If you’re the one who’ll be out of the office, you can schedule posts ahead of time by using a social media management dashboard like HootSuite.

Go Back to School

If there’s one thing the Internet loves (besides cats), it’s pointing out grammatical errors. When you publish content for public consumption, regardless of whether it’s a blog post or a tweet, it needs to be free of mistakes.

If you’re not already in the habit of doing so, make a commitment to proofreading everything before you publish. Grammarly’s automated proofreading program not only corrects errors, but also points out patterns of mistakes in your writing, helping you learn and improve.

What are you doing to get your business blog ready for fall? Share your thoughts in the comments!