Steps To Proper Blogging After Google’s Over-Optimization Penalty

As you probably already know, the Over-Optimization penalty was introduced the other day. If you are like me and most of the internet, then you felt the impact of the penalty. Just to give you an idea Google’s, Matt Cutts said that this would effect roughly 3.1% of all English sites but from reading other blogs, forums and even getting emails I am convinced that this effected much more than that.

Now, Google is not going to come out and say they are going back to the pre over-optimization days, so we all need to get ready to change our sites and do things the Google way. Below, you will see a video that outlines what you should do first in order to get your site ranking again in Google’s search engine. It is highly recommended that you start there and then follow the steps below in order to blog the way that Google wants you to blog.

You can also see the video on Youtube – Get Rankings Back After Google’s Over Optimization Penalty

Steps To Proper Blogging

Write Quality And Unique Content

If you are not already doing this, then you need to start right now. The benefit of writing quality and unique content is that you will not be able to get more natural links and that is what Google wants. What you need to remember is that we are all playing Google’s game now and you have to follow their rules. Google loves quality and unique content and now, so should you.

Create A Community

Do you participate in Facebook, Twitter, Google+ and all the other community driven sites? If not, then now is the time to start. We all know that social media will be the future of the internet and Google is smart enough to consider that in their rankings. Whether they go by Twitter followers or Facebook interaction isn’t sure yet, but what is sure is that they love social interaction.

Google has always stated that they rank quality over quality and that is a for sure thing now. Instead of creating hundreds of article links or blog comments, create one web 2.0 article and link to that. Doing this will take the risk away from your website yet you will get all the benefits from it. I know this sounds a little strange but creating one PR2 link on a web 2.0 property is much more valuable than 50 PR0 links pointing directly to your site.

Blogging after this most recent Google update will be different but that doesn’t mean you won’t make it through. Just stick to what Google has told us already and make sure your site is compliant with Google’s best blogging practices.