Non Blog Post

Yeah, yeah, I know. It’s pretty ridiculous that I’m writing a blog post about not writing blog posts.

Anyway, indulge me, and maybe you’ll find something of value here.

Typically I like to write for this blog as my publication dates approach every Monday and Thursday. It allows me to write about the things that I find to be relevant in the moment, and pass along as much of that information to you.

As I’m sure you can relate – particularly if you work for, or own, a small business or start-up – life and work can get a little crazy at times. Work piles up, due dates approach, new opportunities present themselves, and who knows what else.

Things get busy, time is at a premium, and something has got to give.

For me, today was one of those days. Just unbelievably busy, but busy with great things. Lots of work and lots of opportunity. So, I worked on those things because they are important and took priority over pumping the same amount of time and effort into my blog that I typically do. And that’s okay.

It’s easy to get hung up about executing a social media strategy and ensuring that you never miss the publication due dates you place upon yourself. While it really is a good idea to get in the habit of making social media a part of your regular routine, you shouldn’t let other business obligations slip as a result.

So, what does this mean for you?

Don’t worry about ensuring that your social media activity is executed with 100 percent precision. Producing killer content and having high-quality interactions on a regular basis are important, but if you miss one of your own publication due dates, don’t sweat it. People will value the experience they have with you on social media, and they’ll stick around. Most people probably won’t even notice.

Social media is only going to work for your business if your business is in amazing shape. So make sure it is. Don’t sacrifice your ability to handle more important business-related responsibilities for social media. If you’re spending all sorts of time on your social media marketing, or writing for your blog, but you’re not making things happen for your business, your priorities are probably out of whack and it’s time to re-think how you’re going to achieve your broader business goals.

Have you ever caught yourself prioritizing social media activity over things that are probably more important?

Let me know in the comments, or on Twitter @RGBSocial

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