Having a business blog has become a necessity in the modern day and age of online commerce. If you want your business to maintain an internet presence and keeps drawing customers, you must have a blog with lots of quality content on it. In fact, more than 60% of customers in the United States have made a purchase encouraged by the company’s blog post. However, blogging demands time and effort, and you probably have tons of other objectives, so you cannot give your blog the attention it needs to be effective no matter how hard you try. It is simply demanding work.
On the other hand, are you certain that you are targeting the right audience? If you are investing your resources into your blog, the least that you can do is make sure that that content is being read by the appropriate demographic group, e.g. your audience. So in order to help you out in finding your right audience, here are a few tips that you should keep on your mind.
Focus your Promotion
More than 50% of marketers have difficulties optimizing content for social media. Be aware that in order to prove itself as productive, your SMM strategy will require a lot of work and dedication, not to mention an extremely tactical and analytical approach. This is why you should determine where your focus is and focus on that social media network in particular. If you need more exposure, you can always hire an agency. Many writing agencies and content marketing firms are also proficient in social media, so they will help create an effective Social Media strategy, provide sharable content and get more exposure for your blog in case that you are actually looking for numbers and not quality. On the other hand, a lot of people are doing their own PR, worried that agencies might misrepresent them.
Boost Your Strategy
According to a 2015 CMI (Content Marketing Institute) report, over 50% of marketers put creating engaging content as their top priority. You cannot write an effective blog post without the right skills – you need to find the right keywords for SEO, run A/B testing to see what titles work, find sources and the list goes on. If do not have a well-defined CM strategy do not worry, you are not alone –according to a recent CMI survey, 48% of businesses do not even have a documented content marketing strategy. Outsourcing your blog content to a trustworthy writing agency will drastically improve your strategy, or even help you create one. But if you are working alone, make sure that you are visiting Q&A websites, LinkedIn groups, and find out what is it that your audience is looking for. If you have the time to respond to questions and provide useful insight, on an industry related matter for example, online communities will bring the right audience for your blog, and eventually leads.
Engage your Audience
If you really want to build a great online reputation, you must maintain consistency, and add fresh and engaging content to your blog regularly. In fact, almost 60% of marketers say that producing quality content consistently is still one of the biggest challenges. The trick is in continuous analysis of the market and your customers. For example, if you are working as a fundraiser, you will definitely want to provide insightful explanation to your potential investors, and explain how insurance works or what surety bonds are. Strive to provide useful and insightful content to your target audience. This requires a lot of reading as well, since you need to stay informed about your industry. Honoring your tone of voice and keeping your confidence high is also a couple of suggestions on how to write engaging content.
Did you know that most of your competition spends 90 to 120 minutes on a single 500-word blog post? Yes, writing can be tiresome when you have to do it as much as possible, and lead a business as well. People who multitask tend to be less proficient than those who focus on one task at a time – according to a University of Michigan study, multitasking decreases your efficiency by 20-40% so hiring an outside team may allow you to focus on different aspects of your marketing campaign. At the very end, at least make sure that once you do publish your post, it will reach the right audience.