Twitter Facebook LinkedIn Flipboard 1 Blogging is the heart of any business’s online marketing efforts, large or small; the sooner you get on board the better. According to a study, 91% of B2B marketers use content marketing to promote brand awareness, generate leads, and boost search engine rankings. Of that 91%, only 77% use blogs, and according to contentmarketinginstitute.com, only 57% of B2C marketers believe blogging is effective. Most companies are just not blogging enough. Well, what is enough? It depends. The relevancy of your interest in your industry, plus your level of competition dictates your ideal blog posting frequency. HubSpot recommends that B2C and B2B companies alike blog several times per week, making about fourteen posts per month. These 12 charts depict the massive influence that frequent blogging has. If you look closely, you’ll notice that marketers who blog several times per week and create at least 15 relevant posts per month generate 5x more traffic and leads than their competitors who don’t blog at all. Five times the amount of traffic is nice, and ideal, but blogging 15 times per month feels overwhelming, especially for beginners. In 2008, Google indexed 1 trillion website pages. Today, it has over 30 trillion pages indexed. Generating quality content and generating it often is no longer an option. Eventually, you want to work up to 15-20 times per month. When you’re a growing business, you can actually get away with a bit less. No good excuse exists for a business to blog less than three times per month. If you have a blog and post once every two months, you’re wasting your own time and effort. If you blog once every six months, you’re in trouble. Yes, I’m judging you. Why am I being so harsh? Because it works, and I’m right. In fact, I’m about to lay down an effective plan that’s far more lenient than HubSpot’s recommended plan of 14 times per month. My personal suggestion is 5-10 times per month. Assess Your Staff or Budget Do you have a creative mind at your disposal? What about an insanely fast typist? Use the people you have to your advantage. Share the workload. One blog per week is doable for any business, I don’t care how busy you are, you can do it. A quality blog post is about 300-500 words and it takes about 1-3 hours to prepare depending on your blog experience. Finding the time, or hiring a blogger, is worth it, because it will only pay off in the end. It might seem scary, but if you make a solid commitment to your business to blog weekly, then after a few months you’ll have a blog filled with rich, relative content that your users enjoy. When you blog frequently it’s easy to run out of ideas, but it’s important to get through it and find inspiration from others. Never produce crappy content. Crappy content is writing for the sake of improving rankings, yet it adds no value to the reader. Remember; don’t make your blog an added sales pitch- that’s what your website is for. Write about industry terms, moving stories, or comedic parts of your business. Think about it, do you like a person who only talks about how great he or she is all the time? No, of course not. So why do that on your blog? In the end, blog frequency is up to you. Like everything else in life, your success depends on how hard you work. To grow as quickly as possible, post relevant content multiple times per day. This is an excessively aggressive blog plan, but one that pays off For quick growth, post every other day For steady growth post weekly For the Bare minimum, post biweekly For very slow growth, but fresh content, post monthly For a waste of time, post bimonthly After the first few months, blogging will feel part of your routine and you’ll feel excited for it; I promise. When you start to blog, it may feel like this at first: But, you know I’m right, so you sit down and listen to me; you start writing. After a few months when you notice your blog is filled with rich, relative content that generates traffic and boosts leads, you’ll write me thank-you letters. TL;DR – Blog often or sink to the bottom of the ocean as your competitors rise to the top. Twitter Tweet Facebook Share Email This article originally appeared on Mainstreethost and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?