Twitter Facebook LinkedIn Flipboard 0 Testing The Effort of Blogging Daily & Logging The Results In preparation for blogging frequently for cafe moba once we launch, in August I challenged myself to blog daily on Social Sparkle & Shine to see what impact it would have on my page views and business results. Last year, when I was chatting with Zach Bussey he mentioned to me that nothing really happened for him in social media or digital PR until he was blogging daily for three or four months, and that really impacted me. I had also participated in a HubSpot webinar in July and Dan Zarella whipped through multiple slides and speedily talked to many stats that showed frequent blogging makes a difference. He said something like “When you can blog daily, for at least a month, this is when you’ll start to see significant increases in blog traffic.” and to me this means business opportunities, sales and new clients. August Efforts & Results In August, my efforts to blog daily seemed to bust, I published 15 or 16 posts in the month, and could definitely see traffic responding to posts, but this was no different from July when I published 13 or 14 posts. I also arranged a syndication of relevant Sparkle blog posts to the Business 2 Community blog (right here!), that often publishes 20 or more blog posts (syndicated) every day, and achieves an audience of more than 600,000 monthly page views. This reinvigorated my @Sparkle_Gamer guest blogger @Businessman2021 to post a Sparkle Spotlight interview from the Toronto game industry, a post that although it wasn’t syndicated to Business 2 Community ended up earning more page views the day it was published to Sparkle than any other day on the website! While my frequency of publishing posts in August didn’t really increase in August over July and my @Sparkle_Agency Klout score remained stable around 59-60, my article tweets from @B2Community increased significantly (I felt like a bit of a blogging rock star!) and my own Sparkle website traffic did see a significant 42% increase in page views August over July. September Efforts & Results After an iMac computer upgrade in late August (blogged about here), in September I felt like I hit my stride and I recommitted myself to blogging daily, to bring myself up to speed and see what might happen to my blog traffic and business opportunities. Many of my posts in September were deemed not relevant for syndication to Business to Community so I only had a handful of posts show there in September, and I haven’t decided yet if I want to rewrite any of them completely to maybe be published… but we’ll see. More importantly, I did succeed at blogging daily in September and although it kept me up many nights until after 1am readying the post for the next morning, I am happy to report I published 31 posts in the 30 days of September. I also figured out a number of new photo sharing and transfer apps, began to understand that my iPhone camera really doesn’t allow me to photograph the quality images I want, and I learned a number of movie editing apps and programs that work significantly faster than my Dell notebook and Windows Live Movie Maker; it will need to be replaced soon since it usually overheats and completely shuts down in less than an hour of non-video web surfing, socializing and writing. I also managed to begin interview blogs myself and launched my long anticipated social media turnaround show #SparkleSOS on Google+ Hangouts on Air. The first episode was quite the valuable learning experience, and I am happy to report the next episode is already garnering interest and support; we’ll be talking about the hard work and tough choices faced by book authors (using social media to self-publish, or go after an agent & publisher, or both?), co-hosted by my new Sparkle guest blogger and old Sparkle client, fiction author Richard S Todd. Ultimately, the exercise of blogging daily gave me an outlet for covering many of the best events I attended (Fashion Cares 25 and Olympic Heroes Parade & Gala), sharing the best client content I produced (Facebook Engagement Video for Car Dealers) and my Sparkle blog showed a smaller but satisfactory 6% increase in page views over August. I probably wrote and published nearly 30,000 words in September, which puts me well on my way to developing the writing habit to produce my own Sparkle social media insights book. This week I started in Lindsay Wilson’s weekly social media sales Mastermind program and I’m looking forward to (separately, but related) implementing a “Pumpkin Plan” on Social Sparkle & Shine business activities. My question is, will I be able to keep on blogging daily when I’m focused on working other activities and selling my social media speaking/keynote presentations, classes and consulting, while continuing to work full time on cafe moba? Will it impact my blog traffic positively or negatively? More importantly, will the shift in focus impact my business positively or negatively? My bet is I’ll be quite happy at the end of a banner business month in October, whether I manage to blog daily or not. Twitter Tweet Facebook Share Email This article originally appeared on Sparkle & Shine and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022