Twitter Facebook LinkedIn Flipboard 0 You probably know that blogging is one of the single-most efficient means of increasing organic search traffic to your website. It will come as no surprise to you that blogging is an effective means to establish yourself as an expert and thought-leader in a specific discipline. And I’m sure you appreciate that blogging opens a network that allows you to present your information to, and gain feedback from, others. But, wait, there’s more! There are other, less obvious, benefits derived from regular blogging. Here are a few: Helps you become a better communicator Practice makes perfect, so the saying goes. There may be few perfect communicators out there, but there are a lot of good ones. And it is a joy to read their articles. We don’t simply want to be informed: we want some story and mental stimulation. That may be an anecdote, colourful writing style, deft use of cadence and flow, or the right choice of words that brings the subject matter to life. A good writer can write about boring stuff and make it seem exciting. Typically, if someone is reading your blog they have some interest in the subject matter, and that gives you an advantage. But even motivated readers expect more than the facts. And they certainly won’t suffer through badly written or poorly structured information. So reward them with an article is not simply worth reading, but enjoyable too. You will earn their loyalty and respect, and perhaps foster a beneficial relationship. How do you become a better writer? Read a lot. Read consciously — be aware of how the writer words his or her thoughts and think about why they chose those words. How is their argument structured and how does the information flow? Then start writing… a lot. And edit your writing… a lot. Reread your own stuff and make changes to improve the flow or comprehension. Consider requesting feedback from people whose writing you admire. Develops strategic thinking skills Reading and writing in and of themselves can help to develop your strategic thinking and reasoning skill set. Even moreso if you incorporate a diversity of subject matter and writing styles. Good writing requires strategic thought. You start by considering what you want to convey, then what specific information you’ll include and how you will structure it. As you actually compose the article, you are constantly reviewing your argument, choice of words, sequence of thoughts and overall flow. There are a myriad of decisions that need to consider tactics and outcomes. This mental gymnastics helps to produce a more agile and honed mind — one capable of recognizing options and arranging them to achieve a desired goal. Simply the process of determining what you’ll write about can be daunting: is it of interest to your target audience, does it promote your own interests, what rationale and information will you use to make your point, etc. Who needs crosswords and Sudoku puzzles, start writing regular blog posts and you’ll keep your mind nimble and young! Helps you be better informed Most informative blogs require research. Your opinion may well be worth hearing, but even the most eloquent of writing will benefit from some good research. Whether you use the nformation anecdotally or actually quote statistics and sources, it informs your writing and gives it the credibility that readers recognize and appreciate. Constantly researching topics and bits of information is bound to keep you better informed (and make you the life any cocktail party!). If you blog about a specific market, it also serves to keep you plugged in and abreast of news and happenings. There are many more ways in which regular blogging can benefit, what have I left out? Twitter Tweet Facebook Share Email This article originally appeared on PROSAR Inbound Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Mastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?Hashed VC Reveals it Lost $3 billion worth of Luna in Crash