Twitter Facebook LinkedIn Flipboard 0 If you have been a long-term practitioner in the realm of SEO for your business, then guest posting will no doubt have been a vital asset in your effort to climb the Google search rankings. Yet if the opinion of Matt Cutts, the head of the Google Webspam team, is anything to go by (and it is one that should be taken seriously), then guest blogging is fast becoming an obsolete marketing tool. Cutts, posting on his popular self-titled website MattCutts.com, created an article that was headlined, ‘The decay and fall of guest blogging for SEO’. In the article, he recalled a recently spam email he had received. This email was placed as the basis to his point that guest posting is on a steady decline when it comes to SEO. The email was of the mass produced and unwanted kind; one that I’m sure any high ranking blogger has received. It had requested for a guest post to be placed on Mr. Cutts’ website in exchange for a financial incentive. “That’s a clear violation of Google’s quality guidelines,” Stated Cutts. Expanding upon his displeasure of this type of email soliciting for guest posts, he added: “Moreover, we’ve been seeing more and more reports of “guest blogging” that are really “paying for PageRank” or worse, “we’ll insert some spammy links on your blog without you realizing it.”” Cutts summed up his opinion by declaring: “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” So, is guest posting really dead in the water? Is it really time to stick a fork in it? Well in a word, no! While undoubtedly there are seedier, backdoor shenanigans going on to get guest posts published on high ranking blogs, they haven’t quite spoiled the party for everyone else just yet. Cutts’ opinion that bloggers might become more cautious as to what they will accept as a guest post might well turn out to be true. Yet if you know that your content is pure and a valuable addition to another’s blog, then there is still a strong chance that your work will be published as a guest post. And either way you look at it, a guest post with backlinks on a high ranking blog is still going to help your SEO in a big way. It is true that guest blogging is not at the level it once was (and is unlikely to return to that spot), but it isn’t quite on life support just yet. It is still a useful marketing option for businesses to opt for. It might, however, prove to be a more difficult process in this current climate to get the results you desire compared to the past. But persevere, and you will reap the benefits! Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?