Twitter Facebook LinkedIn Flipboard 1 So now your blog is up! You’ve done your research and know what your keywords are. You understand what your readers are looking for. Now what? You could post entry upon entry, satisfied with the knowledge that those who visit your website will also see your blog. What to do next is an issue many bloggers face as they get past the initial construction and fun stage of blogging and start looking at ways to make a blog bigger, attracting more readers and hopefully potential business leads. Merely publishing blog content is not going to reach a broad audience. In order to extend the reach of a blog, the blogger needs to take some specific action to push the content in front of a more expansive audience. But how does one reach a larger audience? Social Media Share the content across social media platforms. This can be done automatically within some content management systems. However, I prefer to tailor each posting based on whom the audience is. Go beyond just the basic company page by making sure to share across any groups to which you belong on LinkedIn or Google+. Remember to allow readers to share your content across their social networks easily with the social sharing buttons. The simpler it is for them to share, the more likely they are to do it. Automatic delivery resources The most common of these are RSS feeds and email subscription services. These give readers the ability to receive content without even having to think about it. Blogs set up on WordPress or other content management solutions will have widgets that allow readers to easily subscribe to them. If there isn’t a widget you like, there is always Feedburner, FeedBlitz or any of the other RSS services. Syndication Syndicating content is basically allowing other websites to post your content on their website. A quick search for potential syndicating opportunities will help find the sites that are the appropriate ones to share your content. The nice feature with this option is that you do not need to write original content for each site—a plus for any business with limited time available to blog. Guest Blogging Writing as a guest blogger requires slightly more work than syndicating, but it is still an excellent method to gain a larger audience for your blog. Before applying to be a guest, remember that most websites only accept new and original content before they will post them. There are two ways to become a guest blogger for a website. First, some websites have applications on their websites for bloggers to simply fill out. Typically you’ll need to provide your area of expertise and several writing samples. Secondly, if a website does not have an application, you can always reach out to the content or web managers to see if they are accepting guest posts. PR Submission Websites There are literally hundreds of sites that can help distribute content across the web. These sites take your content and allow other news services the ability to post it on their sites. They have a high-risk/high-reward mantra associated with them. There is no real way to know what news services will pick up a piece of content. And these are difficult to judge because of the unknown variable of who will be using the pieces. As with anything else associated with a website, it is extremely important to measure the results of shared content. Doing so will allow you to know what sort of content brings in readers and what mediums for sharing are best for your specific company. What do you think? Are there any other methods to sharing blog content you would recommend? Please put your ideas in the comments section below. Twitter Tweet Facebook Share Email This article originally appeared on MyCommerce Corner - MyCommerce Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022