Thanks to Hummingbird, Google has placed an emphasis on creating high quality content as a vital component to your SEO strategy. What this means is that every SEO consultant out there is scrambling to out-write their competitors, appease the Google algorithm gods, and provide their clients with well-written content that is both informative and entertaining. I like to think of blogging for SEO as a deep sea dive—in order for Google’s algorithm to SEE your content and view it favorably, the SEO diver must be willing to explore new frontiers, challenge his depth limits, and use the right gear to optimize performance.
Diving to New Content Frontiers
Before a diver plunges into the turquoise depths, he must first check his air gauge for a full tank. Your blog’s title or H1 is an important aspect of your SEO blogging strategy for two main reasons: (1) a good title will help optimize your content and (2) a finely crafted title will intrigue readers to click on your blog. Knowing how to write the best headlines for your blog requires a few simple rules: use common language everyone can understand, appeal to human emotions and don’t make it too long. But more importantly use your own voice. If you have a sense of humor, use a silly pun. Just make sure your keyword appears in the title once. A clever, original blog headline surrounding a single keyword or key phrase will catch Google’s omnipresent eye, and if the content “walks the walk”, you can rest assured knowing that your dive to explore better SEO blogging strategies will prove successful. Be sure to use catchy alliteration in conjunction with a clever play on words or nod to a popular subject and your keyword will be practically unnoticeable.
Challenge Your Limits
It is imperative that when blogging for SEO, a writer constantly challenges his limits. Just as scuba divers earn advanced certifications and explore new depths, a writer should continuously learn better ways to express himself and make his blogging intonation heard at greater depths. If you are already comfortable using lively metaphors to elevate your content’s pulse, try challenging your pen’s comfort zone and try adding a narrative. Storytelling is a great way to breathe life into your words and capture a greater audience. Many will argue that blogging for SEO should not indulge in fancy scenarios and imagination, but these are the words of embittered keyword stuffers who never learned to actually write. Tell your story, be bold, and pad your creative content with a few keywords here and there. But as divers know not to surface too quickly in fear of having a dangerous level of gas saturated in the bloodstream, SEO writers should avoid indulging in too many keywords, as keyword saturation will likely be read by Google as Spam.
Once you have mapped out your blog’s dive site, you will want to make sure all your tools are in place. Deep sea divers have various depth computers, lights, air mixtures and communication tools. As an SEO blogger you should use as many tools as possible to ensure that Google will see your work, and regard it in high esteem.
Thesaurus.com is a great resource for finding word variations to give greater depth to your message. If you want to sweeten your blog with a relevant quote from an iconic individual, BrainyQuote is a useful tool to help writers find motivational words quoted by industry or subject specific leaders. Finally, if you feel that you need some writing instruction but you don’t have the time to enroll in a creative writing class at your local community college, Purdue University’s OWL (online writing lab) contains instructional material and writing resources to help people improve their general writing skills, punctuation and grammar.
By striving to enrich your message the way a diver enriches his air mixture with oxygen, you can enjoy a longer bottom time of achieving the best content dive possible. When you present content that has a catchy headline, that is informative yet fun and that radiates with your unique, playful voice, readers will flock to take in more of your words the way a group of advanced scuba divers scramble to explore the life-rich waters of the Galapagos.