James SpillaneInfographics are becoming increasingly more popular and common, and to be honest most of the time they are so jam-packed with useless information I don’t even bother digging into them. As with anything where there is a glut of new content created, there is a mix of both good and bad, and as they so often say “the creme rises to the top”.
I like this infographic as a daily reminder, something you can refer to, that includes many of the tips & tricks I recommend to my social media coaching clients at Social Sparkle & Shine.
I recently blogged about the challenge faced by many business owners, job seekers and committees when faced with the task of populating a blog and social communities with content > finding inspiration within yourself to produce content that you feel will help or entertain them. My post included a short video of Jon Sinden, social media lead for Maple Leaf Sports & Entertainment, sharing his thoughts on finding inspiration for new sports bloggers.
Like this infographic? Get more content marketing tips from Copyblogger.
Personally, I get unending inspiration from my obsession: media! Watching TV, reading magazines and observing advertising in my everyday life, brings a flood of ideas and examples of the content & layout that audience (target group) segments are most drawn to, and even identifies what content they would be willing to pay for. Then, when I go for a walk, practice yoga or bike ride (anything that stimulates both sides of your body and brain), the ideas start to line up into a format.
As long as I take the time to enjoy sitting down to blog it, when it’s ready (cured and sorted, in my brain), it gets posted and shared with my audience.
As an example, if you’re starting a fresh blog, literally rip out the table of contents from your favorite industry or trade magazine that serves the same audience you hope will read your blog. You can see a feature interview, quizzes, event reviews, and series articles that bring readers coming back every month. You can set up your blog content and categories in a similar way. Once you’ve started publishing blog posts, all the advertisers within the magazine are also potential advertisers on your blog!
Are there any others tricks you use that you find work?
Want me to attend your event, review your infographic ideas or social media strategy? Email me at [email protected] or request to join my Wednesday 8pm weekly meetup on Google+ Hangouts on Air by sending me a message at [email protected]
This article was written for Business 2 Community by James Spillane.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
I just found your blog and really enjoyed it.
Today’s info-graphic is attractive, but I found it too much to take in at once. Perhaps 3 or 4 would be more digestible and put into use.
Thank you for your comment, Marjorie. I agree it can be a lot to take in at once, but I think it works well as a reference when you need to stimulate some structured ideas for blog posts right away! You could almost choose any one of the suggestions, on any day, and apply it to your subject matter or story for a new or repurposed blog post. I hope you enjoy it and get use out of it! #Sparkle
Blueglass seems to make their infographics really busy and cluttered. Do people really like this? Too much stuff shoved into a small space makes we just want to look away.
I don’t know that I’ve seen any others from the same design co, Randy, but I like this one because it seems much less cluttered than so many data infographics I’ve seen. Can you suggest some that you like?