Check out this article, Blogging Down Among Inc. 500 but still rated successful.

The title of this article looks at this topic from a glass half-empty picture. It should say companies are finding success through blogging.

If you read between the numbers there are some very interesting figures that I would echo. Today, I had a discussion with another Marketing Executive and we were discussing our approaches to social media and I told him the most successful social media platform I am using is my corporate blog. This study would tell you that my conclusions are well-taken.

The article indicates that companies are gaining a presence on social media platforms. However, the real key is “How successful are they with respect to these platforms?”

Make sure you focus on this particular section of the article:

Blogging More Successful Than SocNets

umass-inc500-social-media-success.jpgInterestingly, most of the platforms that declined in penetration among the Inc. 500 in 2011 were rated very highly by their users. For example, 92% of those using a blogging platform said it has been successful for their business, up from 86% in 2010. Message/bulletin boards were rated even more highly, with 96% of users finding them successful. By contrast, Facebook was rated successful by only 82% of its users, down from 85% the previous year, putting the social network behind Twitter (86%, up from 81% in 2010), and LinkedIn (90%).

Source: Blogging Down Among Inc. 500 but still rated successful.

This is the key. Put the effort into your blog and you will see results.

The reasons are pretty obvious:

  • Fresh Content, if posted on a regular basis
  • Searchable content
  • Easy to share on social media platforms
  • A place to build a particular niche topic
  • A great way to be an expert on a particular topic
  • Many more reasons…

Read this article. Some great information contained in this study.

What other items did you see when reading this article? Would be interested in your thoughts.

Picture via alamodestuff