Connor BrookeFor some businesses, blogs are still a new and unknown phenomenon, however it can be a key marketing tool for driving footfall and shopper sales. Following the simplest of business blogging tips can pay huge dividends and can be a fantastic way to engage with customers and build a good brand reputation online.
If you need a bit more encouragement, here are 5 reasons why your business should have a blog.
1. Making connections:
A blog is a simple platform that enables a business to easily connect and communicate relevant information with consumers. A two-way conversation is sparked between a brand and it’s customers, allowing you to reply to comments and answer customer queries. Make sure you reply to any comments you receive on your blog!
2. Keeps you focused:
A blog with no real focus may find it hard to attract an audience. When creating a blog you need to outline a content marketing strategy and decide who the target audience is. This will help sharpen your business focus. Draw up a realistic and reasonable schedule as to when you plan to write and publish blog entries before brainstorming suitable and interesting content ideas.
3. Gives your brand a voice:
A blog provides a business the opportunity to tell their brands story and allow viewers a private insight into their company ideas, philosophies and employee opinions. It’s an online platform where a company has the space to talk openly about new products, company news, views on market trends and even commentaries on relevant current affairs in the sector.
4. Boosts sales:
Businesses who write original, informative and interesting blog entries on a regular basis, will soon build up a good reputation along with loyal readers. There is the opportunity for these readers to turn into consumers if, after liking what they have read about in your blog, they go on to have a look around your website. In fact 60% of businesses that have a blog acquire more customers than those who don’t.
5. Marketing strategy:
Blogs are a cost-effective marketing tool in the business world online. Every post you publish is helping to promote your expertise in the services you offer and helps to build your brand awareness. It also enables you to understand who your audience are. By studying your blog analytics you can track your readers and monitor which articles receive the most attention. Encouraging your viewers to share and like any blog articles through their social media is also a fantastic marketing strategy for your business.
Which business blogs do you visit frequently? What are the most important qualities you feel that a businesses blog should have to engage and entertain an audience and keep visitors coming back regularly?
This article was written for Business 2 Community by Connor Brooke.
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Make it more real Ian. More content means more likelihood of matching a search, especially when speaking into devices which usually involves longer phrases being searched, see Google Hummingbird. I’ve seen the clicks & business coming in via blogging as confirmed by analytics.
Blogging is a great tool but is often overlooked by the business owner for reasons of not having the time or not being good writers. Sure it will take some getting used to, but once you find your voice and an audience to speak to you’ll start seeing results that will push you through. I agree, you need a plan, a content marketing strategy. Having something in place will keep you focused on topic and allow you to better connect with your followers. Once you get the hang of it, you’ll see that is doesn’t have to rule your day. Only deliver when you have something of value to share. Your audience will pick up on thais and will start looking forward to hearing from you.