In earlier posts about local SEO I mentioned that blogging is an excellent SEO tactic. This article gives deeper insight into blogging for local SEO.
How Does Blogging Help You Local Business?
Before I started down the road of online marketing, I thought blogging was mainly something done by soccer moms or health fanatics who felt like they always had to tell people about their healthy food. I was definitely quite mistaken. Though I was very unaware of it, professional blogging had been influencing my Internet searches almost every day for many years.
As it turns out, many of the first things that pop up on search engine results are blog posts created by businesses. These posts often provide extremely helpful information for internet users. That’s not all though. These blog posts also bring in fantastic benefits for those who post them. What type of benefits you ask? That’s actually a very good question, so lets go over some of those benefits.
Blogging on a regular basis is a great way to create tons of fresh content for your website. How is fresh content a benefit? Well, moldy old content that talks about out of date stuff isn’t appealing – to people or search engines. Why would it be? People are looking for new and relevant information that will help them along with their internet conquests. Search engines know this and, as a result, they favor websites with fresh content. Thus, fresh content creates opportunities for better interaction with people and, at the same time, helps promote healthy search engine visibility.
Another great aspect of blogging is that it naturally provides an opportunity for backlink generation. Having the right kind of backlinks is a major aspect of ranking well in the search engine results. To learn more about how backlinks improve search engine rankings, you can read my article on backlink building.
Rank for keywords
Regular blogging will give you increased opportunity for keyword ranking. The more you blog about certain topics, such as your town’s marathon, the more your website will likely be found for that topic when local people are searching.
Blogging is an excellent way to demonstrate to your local market that you are an expert on a specific topic. This can either be accomplished through blogging about local events and places, or by blogging about your profession. Either way, local people who are reading your blog will learn to trust you as a local expert and will be more likely to give you business. So, how do you blog locally?
Blog About Stuff Related to Your Business
Admittedly, this isn’t strictly a local SEO strategy, but it is still important for SEO in general. Not all of local SEO is strictly local. That being said, you do need to write in a way that’s relevant to your target areas.
Blog About Local Events
A great topic to blog about is local events and places. You might be wondering why you would want to do this. After all, what do local events and places have to do with getting you business? It has everything to do with getting business, at least when you’re a local company. People appreciate businesses that are involved in the community and it’s also a good way to get you name out to local people who are looking at reviews.
Additionally, when you blog about other local companies, those companies are often very appreciative and great business relationships can be forged as a result. Sometimes, the local business that you write about will even mention you on their blog, inserting you directly into their audience stream.
So, in conclusion, how can you use the internet to get more business from local search? Well, there are several ways to do it, but blogging for local SEO remains one of the most effective ways to do so.
What are some other effective tactics you’ve used to reach your local community?