Publishing online by starting your own blog can be a daunting task for many of us. I know I found it difficult.

Questions whirl around your head. Doubts niggle at your consciousness.

What do I focus on? What could I have to say that hasn’t been said before? Why would anyone read my articles?

These are faced by every blogger who has ever blogged or wants to start.

The other excuses

Putting it off then becomes even easier as you then delay with other mental gymnastics.

I will wait until I have the perfect idea and then I will commence. Can’t afford it at the moment. Don’t understand the technology.

These will whirl around the corners of your mind until the dissonance becomes tiring, mind numbing and nauseating.

Why you shouldn’t put it off

Blogging is simply self publishing on a small scale that allows you to discover yourself and your potential one word at a time. It is an expression platform that allows you to display your passion, ideas and creativity and obtain feedback in real time.

It will force you to research and structure your thoughts. It will help you distill your creative self.

David Ogilvy had this to say about writing “People who think well, write well”

So what will the art of blogging mean if you persist?

  • It will enhance your creativity
  • It facilitates deeper thinking
  • You will make a difference as you share your thoughts
  • Leave a legacy. No longer are your ideas hidden off line and don’t see the light of day.
  • Create a lifestyle that provides freedom by monetising your knowledge
  • Improve your memory
  • Your thoughts will gain structure and clarity through the discipline of practiced effort

The social web is like a super conscious for humanity enabled by technology. By creating and expressing online, you change people, and they change you. This is where the magic happens.

These are just some of the benefits you will notice over time.

It hasn’t been easier

The technology excuse is often a “biggie” for many, but it shouldn’t stop you from taking the first step. The evolution of the internet and software means that complexity is now not a big deal.

Yes, you will have to get out of your comfort zone. But if you don’t want to do the technology yourself then hire someone to do the design and development for you. it is no longer expensive with outsourced contractors available on platforms such as and for minimal cost.

Using a platform like WordPress doesn’t require much more technical capability than using Microsoft’s “Word”

The bloggers biggest challenge?

Just “starting”.

Don’t let the excuses stop you any longer. They are all just a noisy distraction for stepping out of your comfort zone.

It’s time for you to share your passions, thoughts and inspirations with the world.

Done is better than perfect.