As our customers approach us for blog writing services, they tend to ask the same questions over and over. Business blogging is different from personal, you are limited in time and have to set priorities…
Often it’s just difficult to find the time to do the writing even though you know your business and your customers extremely well.
1. Will I be a good blog writer?
Yes, you will. Just like with any other skill, blogging is 1% inspiration and 99% perspiration. So, it’s a matter of practice, time, and efforts…and certainly you can handle it!
2. What is the ideal length of a post?
This depends on your particular blogging strategy. According to Neil Patel, there is a direct correlation between the number of words in an article and how many links, tweets, Facebook shares a post gets. In his example, a post of 1500 words received the most user and search engine love.
Overall, your written piece should be long enough to address the question your audience has. This could be anywhere between 300 and 2000 words long (the longer posts for thorough how-to guides).
3. How often should my business blog be updated?
There is a clear link between the traffic your website receives and how often you post on your blog. And the good news? More traffic means more customers, both existing and new. If you have the time and means, aim to blog five times a week. If that feels like too much, make sure you post at least once a week.
If you need help, reach out to us for a consultation, we can help you scale your blog writing.
4. How do I come up with ideas for my posts?
The easiest way to find blog writing ideas is to consider the questions your customers ask the most. The best ideas are already around you; you just need to jot them down. Also, talk to your customers to learn what topics they would be interested in. Once you have the ideas, it’s simply about getting them out of your head and onto paper.
5. How do I write quality posts?
The best posts are a mix between a topic you are really excited about and intensive, deep research. So, pick something you are passionate about and do your homework. Your passion and education about the topic will show in your post.
6. What is a “call to action” at the end of the blog posts?
Calls to action originate from your content strategy. Essentially, it’s a targeted action you want your reader to take after reading your post. It can be to download an eBook, request a consultation, or as simple as to leave a comment.
7. What is an Editorial Calendar?
Image Credit: Marketing AI
Basically, it’s your content plan and posting schedule. Once you’ve decided how often you want your blog to be updated, you need to stick with that schedule. It will have all the critical milestones that should be accomplished and when, data you need when managing your writing team
8. When writing, should I SEO my posts?
Absolutely! Obtaining more website visitors from search engines is one of the most popular and important goals for a blog (no traffic, no business!). So your posts should be optimized for the keywords customers use to search for products and services.
Normally, you will include a keyword in the title. For example, in this article, it’s “blog writing.” In the description, it’s listed again: “blog writing.” Finally, it’s used a few times throughout this article in as naturally as possible.
9. What visuals or photos are best for the posts?
You are the hero for your business. So, photos of your business, your team, your office, and your products are the best. If those aren’t available, find relevant content on the web and cite correctly and appropriately. Please, please… forget about stock photos. Stock photos are often generic and don’t provide much value to your posts. Find rich media like infographics or relevant graphs if you cannot take photos yourself of what you need for your blog post.
Any other questions you tend to ask yourself? Share them in the comments below and we’ll add them to this post or the next ones to come.