The Benefits of Blogging to Create an Inbound Marketing Hub

Blogging has become an essential component to any inbound marketing plan in today’s busy market. Blogging offers a variety of benefits to a small business that can use it successfully, and it’s an integral tool to transforming your site from a static brochure into a living, breathing inbound hub. 

A Blog can Establish Your Company as a Thought Leader in Your Market

Authoritative content on your blog help establish your company as a thought leader in your market. Don’t just be another company in your field; be THE company that everybody knows because you’re an authoritative voice in your industry. 

The Blog Turns Your Website into a Living, Breathing Hub

Savvy consumers and potential customers don’t want to browse yet another online catalog. A good blog can transform your site from a boring, static presence to a living, breathing hub for your marketplace. And turning your site into an inbound hub can dramatically improve your page views – and your revenue.

Blogging Gives Potential Customers a Way to Engage with You

Blogging provides a great, non-threatening way for your customers to engage with you. Most websites are overrun with sales language, pitches, conversion funnels – it’s a consumer’s nightmare if he or she just wants to gather information or learn more. When you establish a blog, potential customers can engage with you without being hit with an instant sales pitch. Build authority over time via blogging, and readers are prepared for your offering when you finally talk about your product or service.

 A Blog can Dramatically Improve Your Search Engine Rankings

Finally, and perhaps most important, a good blog can dramatically improve your search engine rankings. Blogging is a great way to create more pages on your site, and the more pages Google has, the more your site shows up in search results for dozens of keywords. And if you’re able to establish yourself as a thought leader in your industry and get inbound links from other sites, Google will view your site as an “authoritative hub” and you’ll get an even bigger boost in search ranking.