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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Blogging

    How To Avoid These Common Entry-Level Blogging Mistakes

    author imageJay Leonard Last updated: 30 May 2014
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    I’ve seen the good, the bad and the ugly of business blogging, a crucial leg of any content marketing campaign. Most corporate-sponsored blogs are subpar, ones full of promotional content that don’t actually work for the company.

    World

    It isn’t always the writer’s fault. Rather, it’s a combination of how the blog was launched, the support that keeps it going and the social assets that drive traffic. Throughout my time as a professional blogger, one who writes for dozens of companies and professionals, I’ve noticed a few easily-fixed flaws behind these blogs.

    1. Terrible Themes

    A visitor to your blog will see pictures, colors and shapes long before caring about the content. The theme, especially through WordPress or any other popular blogging platform, is crucial. For smaller companies, the “theme” is usually limited by a marketing budget and the tech support they have for setting up the pages.

    Fortunately, it’s not too difficult for a computer layman to work out a decently acceptable theme that is user-friendly and leverages content at the same time. Consider the following:

    • Pay for a premium-quality theme that has built-in social media buttons, widgets and other elements of a high-quality blog.
    • Get rid of anything you don’t need on the page. This includes redundant sidebar features, bulky header images and anything else that distracts the reader.
    • Look at some other blogs within your industry and see how they’re set up. It’s no big secret that simple news headline-style blogs are more reader-friendly.

    2. Overtly Advertorial

    Business blogs have purpose: To drive traffic to a site and rank a company higher on search results. While commendable, it’s not always in your best interests to shout out your goals to the everyday visitor.

    The trick is creating content that people want to read and placing subtle calls-to-action, links, and ad-style content where appropriate. The average Googler doesn’t want to click an article claiming “The 12 Secrets of Mortgages” and be taken to a signup page with big banner ads.

    3. Married To Websites

    I’ve written for two types of blogs: Those that are loosely independent and those that are tied directly into hard-to-navigate websites. The former are my definite choice, especially when the writer has control over how posts look, feel and are presented to an audience.

    Blogs that are subpages of a main website, as in lists of articles in a rigid site that aren’t posted by the writer, are much more difficult to use. For one, content on a website is automatically branded. In addition, writers lose control over design elements, formatting and other backend options.

    Request an external site if possible. You can always link them together down the road.

    4. Missing Navigational Elements

    Readers visit blogs and expect certain things. For example, here are a few standard must-have pages for business blogs:

    • An “About Us”
    • Contact Pages
    • Links to Main Website
    • The Home or Root Page

    On all of these pages, you want a set of organizational links that can take readers to specific content on a navbar. This allows your audience to easily navigate your content, find the top articles and get an overview of what you write about.

    5. Poor Post Format

    Terrible post formatting is like putting a Picasso watercolor in a frame you bought from a corner store. The best content will fail to impress if you don’t have reader-friendly design elements, multimedia, headlines and other eye-catching aspects that make content thrive.

    People flock to blogs for information. To deliver what they want to know, you need to make posts scannable, punchy and attractive. Here are a few tips:

    • Use images throughout that reinforce your content and guide readers down the page.
    • “Preview” your posts before you publish to make sure the text flows nicely around images and there are no spacing issues.
    • Utilize subheadings, bold and italics to separate sections. This allows readers to skip down to find what they want.
    • Play around with fonts, character sizes and line spacing to find a combination that matches your theme.
    • Use lists, steps, numbers, and bullet points to deliver your fact-by-fact content.

    6. Lame Content

    We’re now transitioning into the content-specific portion of this post, one that is only important if you get the basic backend elements of a blog up and running beforehand.

    What about content marketing

    Your headlined content, as in the info people see once they stumble onto your page, is a make-or-break deal for visitors. Usually, bloggers use recent posts as a homepage (which I recommend). Those top three or four posts, of course, need to be powerful enough to draw in readers.

    This raises the question: What are you writing about?

    Are you explaining your industry topic by topic, sharing inside info on new trends, giving tips for homeowners, or just going with the flow and writing whatever comes to mind? The topics (and headlines) are really where it’s at, especially since nine out of 10 readers will be pulled off newsfeeds because of neat pictures and intriguing headlines.

    To put it simply, your content cannot be lame. Here’s how to avoid being that uncool blogger with boring posts:

    • Work that headline to death until it mystifies even you, the writer, even if it’s way more exciting than the topic in question.
    • Form posts around talking points and cliff notes to increase the skimming factor.
    • Use anecdotes, personal experiences and a splash of humor to handhold readers to the bottom of the page.
    • Save the expected call-to-action for the end of a post. In addition, keep any promotional jargon out of the main content unless it’s relevant.
    • As mentioned, use pictures and multimedia to reinforce the points you’re trying to deliver.
    • Ask yourself, “Is this content exciting to anyone except me, the writer?” If it’s not, it’s not worth posting.

    7. Quality vs. Quantity

    The Quality vs. Quantity conundrum for bloggers is this: If I had to choose, is it better to write more short posts or fewer long-form posts?

    Without knowing exactly the sort of content you’re producing, the answer to this question is a bit fuzzy.

    If you have the luxury of time and the exceptional storytelling ability business bloggers need to succeed, then go for as many high-quality posts as possible regardless of length. For most bloggers though, a well managed combination of “short” and “long” posts will help you build a blog readers will come running back to.

    8. Failure to Launch

    Part of your blog’s overall success is dependent upon the engagement you earn through social media. Followers expect you to use a few post slots for sponsored business content. And why not? It is your Facebook page, after all.

    To make sure people are actually interacting with — liking, sharing, clicking – your social posts, you need a killer headline, captivating thumbnail image and a compelling description. Everyone knows this, of course, but few have the time to tailor each post shout-out to various social platforms.

    On Twitter, for instance, you’ll need to use a combination of hashtags to pick up traffic, punchier diction and an active follower base to earn any hits. Each platform is different when you consider the time of day you should post, the interaction and what followers expect.

    9. Lack of Direction

    Finally, newbie business bloggers are usually lost in the woods and have no idea what to do except write a few posts and hope for the best. Ultimately, these blogs suffer from unplanned, rushed content and lose steam after a few weeks.

    You need to decide from day one what (and who) your blog is for. An overarching goal is to draw traffic to a website or product, which means building content around topics that pull (not push) prospective customers to your blog.

    Without proper direction, you’ll never realize the full potential of what a powerful blog can do for your business.

    What are some beginner’s mistakes you made when starting off? Tell us your stories in the comments.

    Image source: 1, 2

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      This article originally appeared on Shareaholic Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen
    • Mastercard CFO sees Growth Opportunities in Crypto
    • Marvin Inu Trending on Twitter – Is Tamadoge Next to Pump?

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